I used Moo Printing for this promo piece.  There print quality and sizing were great.

I have a background in design, so I was very comfortable with designing the piece.  The concept was to produce something that could be taken apart if someone wanted to pin an image to a board.  First and foremost the images had to be clear without distraction, all contact information is on the back of each print.  The clip board was the finishing touch to add protection and a second usable leave behind.

I did the edit and then ran it by a couple of colleagues that I trust to see their reaction.  I found they all enjoyed the physical and tactile act of taking it apart and looking at the images.

I ran less than 50 for this piece.  This was a very pointed piece to specific individuals.  It’s part of a rebranding and directional shift with my work.

I send out email promos every month.  I believe it’s important to be front of mind with art directors and clients.  This is the first mailer I have sent out in a long time.  I feel like we are all getting burned out with everything insta- and a flash on the screen.  I found myself enjoying and studying images in print more than on the screen, that instinct told me it was time to try an old school approach.

A good friend and I were having a bourbon as we do and talking about the piece.  He is a great builder and suggested we build something out of acrylic.  The very next day I went to Lost Luggage to get some supplies for my new printed portfolio, again old school, anyway I was waiting around and found these great pieces.  They are used for menus, I instantly recognized their double use as the promo piece and as a clip board.  It was important for me to make sure whatever I send out could be re-purposed.  The concept developed further with the mini photo of the clipboard with a note pad and asking to repurpose the board, I would hate to see those beautiful boards being wasted.

I have been wanting to produce a personal series of images that I had running around in my head for a long time.  So I sat down with my sketch book and started getting them on paper.  I then used those sketches to start producing each shoot.  The concept of double lit images was integrated from the very beginning.  It was important for me to create texture and volume with the fill light and an authentic outdoor adventure with the since of place and gesture.  All the models were also wearing Patagonia clothes for a consistent thread of product placement.  These images are not what Patagonia would typically use, that wasn’t the point it was about creating a body of work that was personal in conception but commercial in application.  I created this lighting system using three Canon 600 speedlites with a big soft box mounted to a heavy steel arm.  It weights maybe 15 pounds and acts like a sail.  The first day of shooting with the fly fisherman we had 20 mph winds and my poor assistant almost went into the drink, I have since modified the design so it’s less like a sail.