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Design Director: Sean Johnston
Photography Director: John Toolan
Associate Art Director: Kim Eddy
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Heidi: I see you have a bit of beauty and more feminine still life in your work, was this a challenge for you to shoot masculine food?
Plamen: It is never a challenge when the food looks appetizing, I want the viewer to taste the picture, to see what I am seeing.
What was the hardest part of this shoot?
The hardest part was not letting it become overly-stylized, keeping it slightly messy but still attractive. It needed to look like it was prepared in a cabin without too much emphasis on presentation, we all strove to make it look incidental yet appetizing.
It’s great styling, what kind of direction was discussed?
Mostly we discussed texture and color, having worked with Roscoe before was a plus.