The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:   Randal Ford

As a young kid, I grew up skateboarding.  I loved the movement, flow and challenge of new tricks.  But I also gravitated towards the skate fashion, style and music.  While I haven’t skated in many years, I shot this personal project as a chance to jump back into that world.  I connected with a few young kids at a local skatepark who had unique looks and styles.  I wanted to shoot a combination of action, portrait, and lifestyle shots to show the entire experience of being at the park and skating with friends.  This multidisciplinary series dips into action, fashion and lifestyle photography.  It brought me right back to those days when I was kid, spending all my time at the skatepark.  The only thing that was missing was Nirvana.

To see more of this project, click here


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

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