Ashley Sullivan
Who printed it?
Printed by Paper Chase Press
Who designed it?
Designed by Demetra Mazria
Tell me about the images?
I worked alongside Megan Gonzalez (Art Direction and Prop Styling) and Diana Scanlon (Food Styling) to produce this test shoot. Megan and I worked together to put together a vision board with scrap images as well as rough sketches for our shot list. It was important to us to create lighting that was reminiscent of a sunny day in the tropics– I think we succeeded! We created a set of images that had an intentional pacing, diversity in angles, and a continuous color story.
How many did you make?
300 printed.
How many times a year do you send out promos?
I send out promos once or twice each calendar year.
Do you think printed promos are effective for marketing your work?
I thoroughly enjoy the process and result of concepting and designing a printed piece. I’ve always held in high regard the idea of bringing images beyond the screen. It may stem from my background in architecture — but carving physical space for something is both a beautiful and meaningful undertaking. To that end, I take care to ensure that each element is given the attention it deserves. I chose to have this booklet saddle stitched… a detail that caused my budget to stretch a bit, but it was important to me that the elements that surround the images would be of the same caliber.
With the seemingly infinite channels of digital marketing available, creating a tactile piece feels like purposeful work. Giving the images a place to exist, creating an experience for the viewer. While it’s nearly impossible to account for the effectiveness of one specific marketing piece, I do find that printed promos are ones that clients enjoy receiving, and will often make a point of sending a note to tell me so.
