Who printed it?
Newspaper Club, based in the UK. I had read great reviews about the work they do, and the prints I received lived up to my expectations.
Who designed it?
I did… I am a fashion and beauty photographer by trade, but also comfortable as a graphic artist with Adobe InDesign.
Tell me about the images?
As with many of us that work in the creative field, I found myself with a lot of (unwanted) free time here in Montreal, waiting out the uncertainty of the lockdown during the late spring/early summer days of the pandemic, not knowing what would come of the rest of the year.
I gathered that there would be no better time than the present to put the finishing touches to a printed version of my portfolio. I had been working on it for a few months, but, before the lockdown, I was too busy to give it the time it needed to be completed. It is a collection of my favorite photos, from personal creatives to client briefs, that also included my personal travels. It starts with a fashion exhibition of Alexander McQueen in London, followed by shoots in Singapore and on the outskirts of Paris, and ends on a personal project done back home in Montreal. I also wanted to provide a short story for each shoot, which I edited with the help of my partner Sara. My main desire was to share either the inspiration or the circumstances that brought me to each personal photo essay.
How many did you make?
How many times a year do you send out promos?
It was my first time sending out physical copies to prospective clients.
Do you think printed promos are effective for marketing your work?
Definitely. I was very happy with the reply rate to this portfolio (far better than any email blast). I feel that the process of creating it helped me to re-evaluate my archive and the direction I wanted to take with my photography moving forward. It was an invaluable tool to revisit my older work and to plan my future creative projects in the field