The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Billy Delfs

Detroit to Niagara is a series I thought about a lot while growing up in Cleveland (my home town). Having spent the majority of my life along the southern coast of Lake Erie, the smallest of the Great Lakes, I always wondered what was on the other side.  In what could take 4 hours to drive from coast to coast, these 5 days traversing in and out of the coastline became a valuable study of light and making better pictures in unknown territory.

I gravitated toward the landscape and noticed how the farm fields have all been converted to wind farms, the coastlines are pristine, the camp sites in the national parks system I stayed were some of the best taken care of I have been, and the people pleasantly soft spoken.


To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.


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