The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Kate Warren

American Witches began as a project examining spiritually for the Washington Post Magazine. Deeply reported over the course of a month, photographer and writer Kate Warren set out to examine contemporary witchcraft. Ancient magick and witchcraft practices are experiencing a mainstream resurgence in response to the gender reckoning occurring in American culture. Contemporary witchcraft is intersectional: magick is most commonly practiced by women, people of color, poor communities, and queer people, all of whom have been disempowered by traditional patriarchal religion. From hoodoo practitioners to Amazonian plant medicine tribe to herbalists to vodou priestesses, there are all types of witches practicing across America. Rooted in a spiritual connection to the natural world, witchcraft allows them to connect to their intuition and ancestors, manifest their desires and protect themselves. By showing the breadth and normalcy American witchcraft, practices become demystified, opening a path for greater understanding of these folk spiritual traditions.


To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.


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