The Daily Promo – Michael Kunde

- - The Daily Promo

Michael Kunde

Who printed it?
It was printed by Modern Postcard https://www.modernpostcard.com

Who designed it?
The Promo was designed by my dear friend who’s been designing for me for about a decade now. His name is Nicolas D’Amico he is based in SLC, UT.
https://www.designbydiamond.com He also made my logo and design identity for my website.

Tell me about the images?
The images were shot this time last year for a client of mine Nutrien Ag Solutions. The creative agency was Osborn-Barr https://osbornbarr.com
Creative Directors: Zach Arnold and Dan Brindley. Agency Producer: Tammy Cheatham. We shot these images over a series of 3 days in a very rural area of Kansas near the city of Garden City. On this shoot I had help from my go-to assistant Alex Igidbashian @alexigidbashian and my very talented drone operator Rudy Lehfeldt-Ehlinger @rudy.le

Rudy and Alex are key people in the creation of my AG work. Rudy flys an Alta 8 Free-fly drone up in the air with my Canon 5Dmk4 so I can capture the iconic agriculture aerials of combines working harvest. I love putting up full-frame or medium format cameras into the air so I can grab the best possible files for these aerials. This gives me the best latitude with the files to push these images in whatever direction needed to give them the look and feel I’m going for. Alex basically reads my mind and somehow always knows which lens I’m going to want next.

How many did you make?
I printed 500 of these promos.

How many times a year do you send out promos?
I have initiated a new business strategy this year and will now be sending out promos quarterly. Before this year I only sent them out when I felt like I had the time or bandwidth to do so. I worked with my Designer Nic and he created a years worth of Promos for me. I printed them all at the same time so they are here and ready to go each quarter.

Do you think printed promos are effective for marketing your work?
I am a firm believer that printed promos are an effective marketing tool. The way I see it is, yes many of these promos will likely end up in the recycling bin. But many don’t. I have talked with many creatives at agencies throughout the country and consistently I hear that they appreciate a well designed and thought out promo. Many file them away, many creatives have them pinned onto giant walls in their office and reference when they need to find a photographer to match the agencies creative. I like to try put myself out there as much as possible. How can you be hired for a job if you’re not constantly on the radar of agencies around the country and the world.

Comments are closed.