Who printed it?
I got the promos printed at One Touch Point in Austin. https://1touchpoint.com/
Who designed it?
My friend Avalon McKenzie designed it. https://avalonmckenzie.com/ This is the third promo we’ve worked on together. I love her aesthetic and style. I pretty much send her a ton of images that I’d to include and she narrows them down and puts them in an order that flows. For this one, I knew I wanted some kind of text to go along with the images, to make it feel a little more like a notebook or journal. She added the color blocking and the hand-lettered text that captured the look that I was going for.
Tell me about the images?
Choosing the photos is always so hard for me. I start by thinking about who I’m going to send these to, what might be appropriate for them and what I want to showcase at the time. These particular images are a mix of my commercial and editorial work. I wanted to show a range with portraits and lifestyle photos while having them compliment each other.
How many did you make?
I made 100. I’ve sent out about half and have the other half to give away at meetings. I don’t really have a broad list, I make an effort to tailor to people that this work might be relevant to and clients/friends that I’m trying to keep in touch with.
How many times a year do you send out promos?
My goal is at least twice a year, but sometimes I don’t get there.
Do you think printed promos are effective for marketing your work?
I do think they are effective. They are a great way to keep in touch with clients you’ve already worked with. I end up hearing back from a lot of former clients I hadn’t worked within a while. I also really enjoy getting to collaborate on design and having a tangible project at the end that encapsulates the work I’ve done in the last few months.