Who printed it?
Vista print made the post cards, envelopes were hand crafted by me.
Who designed it?
Who edited the images?
How many did you make?
452, though some were sent back, so roughly 420 made it out into the world. I sent promos to only to the agencies I had direct contact details for.
815 postcards were sent, just as a solo card/promo piece, these were all marketed to “art director/buyer”.
How many times a year do you send out promos?
This was my first real “big push”. I have sent out a card here or there a couple times before, but nothing to this level. This is the first time I have heard anything back.
Tell us about the promo concept.
Anthology of Muddled Nightmares is a collaboration between myself and Mitchell Walter. I’ve always had an eye for the dark and macabre, but I balance it with visceral emotion and undeniable beauty. Mitchell is a professional creative writer; he has always been smitten with short stories, finding their blend of narrative content and poetic metaphors powerfully engaging.
Having a mutual admiration for each others’ work, we decided to collaborate on Anthology of Muddled Nightmares.