Tuan Lee

Who printed it?
I printed with Jennifer O’Neill at Marina Graphics. Very experienced and supportive throughout the entire process.

Who designed it?
David Hsia, a design director here in LA and happens to my buddy.

Who edited the images?
David and I did the final edit together, but I did consider some input from some consultants.

How many did you make?
I printed 500.

How many times a year do you send out promos?
I do one substantial promo like this piece once a year. Then I’ll send out single sheet promos as support and as new work gets created.

Tell us about the pacing of the promo.
Well, there is an easter egg built into the design of this promo. If you notice, its not blinded. Yes, it flips like a traditional book, but its also a series of double sided posters! And they keep their relationships together either way, sports or traditional fashion. (Although, there are two spreads that are exceptions.) That way my audience can select what they want. And we wanted to show how much thought and planning went into this. The hope is that it’s associated with how much thought and process I put into my work.