Tom Hussey
Who printed it?
I printed the images in house on a really nice feeling Red River paper.
Who designed it?
The concept for the promo series came from my Producer, Patty Hudson and I. The envelope design is by Craig Carl and the copy is by Diane Carl.
Who edited the images?
I did.
How many did you make?
Each “Mini Promo” is limited to an edition printing of 450.
How many times a year do you send out promos?
We send things out twelve times a year of various types and various quantities.
Why did you choose to do a mini print? I enjoyed how something so small could have such a large impact.
As the size of the standard cubical shrinks in the ad agency world, we thought it would be good to send a Mini promo. I thought if we sent a really nicely printed, and yet smaller size piece of art, it would offer the creatives an opportunity to have a Mini gallery of my work. That’s what it’s all about . . . keeping my brand in front of creatives and giving them something special and beautiful to look at.