Aaron Cobb
Who designed it?
Ross Chandler Creative ( rosschandler.ca ) designed my promo. I had the initial concept of the mix-and-match interactive triptych, and Ross helped me work through the creative process, problem-solving, finessing and printing process. This was actually the second time I had worked with him. Earlier that year he and I worked on designing my website, logo, and branding. He even designed a secondary logo that uses my web URL, AARONCOBB.COM, put together cleverly with the use of images from my website. They can also be mixed and matched. It was a great experience all around, Ross worked his ass off.
Ross Chandler Creative ( rosschandler.ca ) designed my promo. I had the initial concept of the mix-and-match interactive triptych, and Ross helped me work through the creative process, problem-solving, finessing and printing process. This was actually the second time I had worked with him. Earlier that year he and I worked on designing my website, logo, and branding. He even designed a secondary logo that uses my web URL, AARONCOBB.COM, put together cleverly with the use of images from my website. They can also be mixed and matched. It was a great experience all around, Ross worked his ass off.
Who printed it?
Somerset Graphics in Toronto printed my promo piece.
Somerset Graphics in Toronto printed my promo piece.
How many did you make?
I printed 2,000 copies, which I believe was their minimum order.
Who edited the images?
I edited the images. I knew before the shoot days that everything needed to be clean, minimal and symmetrical.
I edited the images. I knew before the shoot days that everything needed to be clean, minimal and symmetrical.
How many times a year do you send out promos?
I have been sending out the promos about twice a year, but also as needed. If there is a potential client I feel I would be a good fit with, I will send one their way.
I have been sending out the promos about twice a year, but also as needed. If there is a potential client I feel I would be a good fit with, I will send one their way.
Tell us about your subjects in the promo.
I had photographed Rashel (the female talent), and Gentleman Reg (the blonde talent) in Toronto, and had been trying to organize a shoot with the third and final talent for the project. Larry Gomez, aka the Wolfboy, lives in Los Angeles, and works part-time in a circus there. He has hypertrichosis which is an abnormal amount of hair growth all over the body. It is also known as Werewolf Syndrome. I was interested in taking his portrait before this promo idea came about, but once I was working on this promo, I knew that he was the final piece of the puzzle. He has a circus agent in LA named Chuck Harris. I found his contact info and gave him a call. Chuck liked my work and agreed to help me with this creative project as long as I took his portrait as well. It took several weeks to co-ordinate schedules and draw up a contract that the images were solely to be used for promotional purposes. I flew down to LA for a week, rented Beachwood Studios, and photographed Chuck and Larry. I got the images I wanted of Larry, and the added bonus of a cool image of Chuck smoking a cigar with his awesome Coke-bottle glasses.
I had photographed Rashel (the female talent), and Gentleman Reg (the blonde talent) in Toronto, and had been trying to organize a shoot with the third and final talent for the project. Larry Gomez, aka the Wolfboy, lives in Los Angeles, and works part-time in a circus there. He has hypertrichosis which is an abnormal amount of hair growth all over the body. It is also known as Werewolf Syndrome. I was interested in taking his portrait before this promo idea came about, but once I was working on this promo, I knew that he was the final piece of the puzzle. He has a circus agent in LA named Chuck Harris. I found his contact info and gave him a call. Chuck liked my work and agreed to help me with this creative project as long as I took his portrait as well. It took several weeks to co-ordinate schedules and draw up a contract that the images were solely to be used for promotional purposes. I flew down to LA for a week, rented Beachwood Studios, and photographed Chuck and Larry. I got the images I wanted of Larry, and the added bonus of a cool image of Chuck smoking a cigar with his awesome Coke-bottle glasses.
This was my first promo, and the whole journey was a great experience, and very rewarding in its own right.