Who printed it?
The printing was done on a 24×36” engineering copy machine that is typically used for printing B+W graphics and construction plans. It’s not meant to print photographs, so the image quality is kind of crappy, but that’s part of the magic. Assembly of the finished piece is a pretty labor intensive process and all done by hand. The printer only does one sided prints on standard bond paper, so all the impressions need to be spray mounted together, then folded, hand sewn and trimmed to size. It’s a bit of a nightmare, but the result is this cool handmade thing that shows my work in a way that feels really authentic.
Who designed it?
I did the layout and mock-ups. My goal was to make something that looked like it was made at a Kinko’s Copies at 3am using a glue stick. I figured it was best to just make the images as big as possible and let them speak for themselves. To avoid folding the ‘zine for shipping, it goes into a huge 18×24” stay flat mailer with a Xerox print mounted on the outside of it that’s hand addressed in true DIY fashion using White Out.
Who edited the images?
I did the first edit, then enlisted the help of my friends and studio mates to help me get everything finalized.
How many did you make?
This piece is targeted to an extremely select group of clients that I really want to work with. I’ve made 5 so far and have 5 more in the works. The response so far has been amazing. I’ve been taking one to portfolio showings and it’s the first thing that everyone wants to look at.
How many times a year do you send out promos?
I send postcards 3-4 times per year and try to send special promos like this once a year.
The inspiration for this promo piece were the indie skate and music ‘zines that I grew up with. I wanted to make something with a youthful, fun vibe and the ‘zine format had been kicking around in my head for a while. I discovered that I could make giant prints using a black and white Xerox machine and scale everything up to poster size, so I figured I’d give it a try. When I shared the mock up with one of my art director friends, he flipped out and suggested I send it as a promo.