if a photographer has a clear point he or she wants to make, and is able to make that point through the images, finding the audience is not so hard anymore. This way of thinking will allow a photographer to address not the people within their own circle, but actually attract an audience that is concerned by the message that is being delivered.

via Hatje Cantz | fotoblog.

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  1. Man, the whole ‘finding a market of willing buyers’ is something I just cannot crack. I spend so much time trying to make a living doing some event and portrait photography that I run out of energy to even begin working out how to narrow down my niche of sale-worthy ‘fine art’ images from my archive, and then target buyers. I don’t even know what people pay for photographic art these days! Would love more insights about approaching the market from the very beginnings, with no agent and no idea who even cares I exist!

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