Believe me, we don’t do these jobs for the money. We do them for exposure and credibility. As soon as you realize that you’ve become committed to something that threatens that credibility then you better understand what’s personally at stake. A million people will see this and I can’t afford to allow one of them to look at the end result and say “Wow, that’s a bit shit.”

via Clean Living Under Difficult Circumstances..

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1 Comment

  1. Fantastic look at the thoughts and ideas behind an image. I think we need more of these types of posts here. Inspiring.

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