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  1. GENIUS!!!!

  2. That’s damned interesting. Of course it’s one of those things that once a lot of people start doing it, it will lose its impact (like everything else). But for the price it really warrants some further exploration.

  3. Wow, I guess there isn’t a single ‘top’ advertising creative director in NYC who’s not a man!?

  4. Question (if Alec is following this thread): how long did it take for the people targeted to Google themselves? We’ve all Googled ourselves, but not on a regular basis. This approach could take days, weeks, months, etc.

    • There’s also a high likelihood that someone that works for them or someone they know Googles their name then word gets up to them.

      • @Richard Wong,
        Or they have “Google Alerts” set up for their name or URL.

        • @Neil Binkley, doesn’t everyone do this?

  5. I wonder how many assistants will start using this with photographers (or have already got the ball rolling since this was posted).

  6. A brilliant execution that shows a keen understanding of just how often these guys Google themselves.

  7. I am going to start leaving myself little uplifting notes. Then when I google myself 4 times a day I will see “Hey Neil; Keep your chin up buddy” “Good morning Neil; if you start your laundry today, you may get it folded before the weekend” and so on. Thanks Alec

  8. So he’s saying to use the names of famous/career people in your ad words/html meta tags in order to get more traffic to your own site? Isn’t that somewhat wrong? I think that’s the exact same thing as using people’s names as job references without their approval first….. correct me if I’m totally off base!

    • @Calvin Wallace,

      Google ‘jetblue’ and the first ad is for AirTran.

      Cleverness makes money.

    • @Calvin Wallace,
      I don’t know that he put their names in his metadata. It appears that he bought pay-per-click ads through Google, targeting their names as keywords that people would search for. His site came up first because it was a paid ad.

      • @Neil Binkley, OHHHHHH! That makes so much more sense.

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