Mel went on to explain that back when he was the CEO of CBS, advertising had no accountability – no return on investment.
“You buy a commercial in the Super Bowl… and you had no idea if it worked! You had no idea if you sold product… if it did any good,” Karmazin said. “I loved that model.”
“And then here comes Google. They screwed it up!” added Karmazin, semi-jokingly.