Posts by: Heidi Volpe

The Daily Edit: Real Simple – Yasu+Junko

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Real Simple


Senior Designer: Dina Ravvin
Prop Stylist:
Elizabeth Press
Photographers: Yasu+Junko


Heidi: How many flowers did you purchase to get the color shifts?
Yasu+Junko: About 32 dozen

Did you follow the instructions in the article when setting up the set to keep the flowers lively?
No, we worked off of photo references for the inspiration.

How long the shoot take?
The shoot took us a couple of hours…but all morning prepping.

Were you concerned about wilting with the lights?
The light was rather far away from the subject that we did not have to be too careful. We usually turn off the modeling lights if necessary.

How many options do you typically shoot for something like this?
Not much options for this; little variations, like replacing flowers. Here is our original image, the magazine had cropped into it quite a bit.

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The Daily Promo: Michael Becker

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Michael Becker

Who printed it?
Anthony Wright at AW Litho

Tell us about your experience with AW.
Anthony was amazing to work with.  We initially wanted to do the promos as lithographs on a beautiful matte paper.  Ultimately, I felt these particular images were a bit dark for the process and media, and after a couple test runs decided to go with a digital print on a luster photo paper.  Anthony was incredibly patient and tenacious about getting it right.  Big thanks to AW Litho!

Who designed it?
Heidi Volpe! Fortunately for me the editor I work with, Lisa Thackaberry, thought you’d be a great fit to design this promo and sent you the images unbeknownst to me.  We wanted to do a tri-fold with a strong, clean design to showcase the images.   Next thing I knew, Lisa sent me your mock up which was beautiful and exactly what I had hoped for.

Who edited the images?
Lisa Thackaberry.  I initially approached Lisa 3 years ago to help me prep for the Palm Springs portfolio reviews.  We have been working together ever since.  Working with Lisa has given me a much deeper understanding about the power of the edit.  It has changed the way I shoot.

How many did you make?
We made 200 pieces for this promo.

How many times a year do you send out promos?
I’ve been doing one or two a year for the last few years, but plan on doing more this year to reflect my commissioned work and personal projects.

The Daily Edit – National Geographic: Brian Finke

- - The Daily Edit, Working

February issue of National Geographic magazine cover story available here, Our 9,000-Year Love Affair with Booze.

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© Brian Finke / National Geographic

PERMITTED USE: This image may be downloaded or is otherwise provided at no charge for one-time use for coverage or promotion of National Geographic magazine dated February 2017 and exclusively in conjunction thereof.  No copying, distribution or archiving permitted.  Sub-licensing, sale or resale is prohibited.   REQUIRED CREDIT AND CAPTION: All image uses must bear the copyright notice and be properly credited to the relevant photographer, as provided, and must be accompanied by a caption, which makes reference to NGM.  Any uses in which the image appears without proper copyright notice, photographer credit and a caption referencing NGM are subject to paid licensing.   Mandatory usage requirements: (Please note: you may select 4 branded images for online use and 3 images for print/unbranded)   1. Include mandatory photo credit with each image © Photographer / National Geographic **Please see additional credit and caption info below. 2. Show the February 2017 cover of National Geographic somewhere in the post (credit: National Geographic) unless using only one image 3. Provide a prominent link to: http://www.nationalgeographic.com/magazine/2017/02/alcohol-discovery-addiction-booze-human-culture/ at the top of your piece, ahead of the photos 4. Mention that the images are from "the February issue of National Geographic magazine” Images can be found here: https://foxgroup.box.com/s/dgwhhvkm23g02mhu4thrhvbsucs4foo9

© Brian Finke / National Geographic

A Chinese newlywed toasts her guests with a traditional cup of rice wine. The drink has been consumed in China for at least 9,000 years; a chemical residue found in a jar of that age is the oldest proof of a deliberately fermented beverage. But the influence of alcohol probably extends even deeper into prehistory.

PERMITTED USE: This image may be downloaded or is otherwise provided at no charge for one-time use for coverage or promotion of National Geographic magazine dated February 2017 and exclusively in conjunction thereof.  No copying, distribution or archiving permitted.  Sub-licensing, sale or resale is prohibited.   REQUIRED CREDIT AND CAPTION: All image uses must bear the copyright notice and be properly credited to the relevant photographer, as provided, and must be accompanied by a caption, which makes reference to NGM.  Any uses in which the image appears without proper copyright notice, photographer credit and a caption referencing NGM are subject to paid licensing.   Mandatory usage requirements: (Please note: you may select 4 branded images for online use and 3 images for print/unbranded)   1. Include mandatory photo credit with each image © Photographer / National Geographic **Please see additional credit and caption info below. 2. Show the February 2017 cover of National Geographic somewhere in the post (credit: National Geographic) unless using only one image 3. Provide a prominent link to: http://www.nationalgeographic.com/magazine/2017/02/alcohol-discovery-addiction-booze-human-culture/ at the top of your piece, ahead of the photos 4. Mention that the images are from "the February issue of National Geographic magazine” Images can be found here: https://foxgroup.box.com/s/dgwhhvkm23g02mhu4thrhvbsucs4foo9

© Brian Finke / National Geographic

Grapes are snacked on by a Roman soldier (left), and pressed with a massive oak-tree trunk. The juice is then fermented in open clay jars. The Romans flavored it with surprising ingredients: One of Durand’s wines contains fenugreek, iris, and seawater.

PERMITTED USE: This image may be downloaded or is otherwise provided at no charge for one-time use for coverage or promotion of National Geographic magazine dated February 2017 and exclusively in conjunction thereof.  No copying, distribution or archiving permitted.  Sub-licensing, sale or resale is prohibited.   REQUIRED CREDIT AND CAPTION: All image uses must bear the copyright notice and be properly credited to the relevant photographer, as provided, and must be accompanied by a caption, which makes reference to NGM.  Any uses in which the image appears without proper copyright notice, photographer credit and a caption referencing NGM are subject to paid licensing.   Mandatory usage requirements: (Please note: you may select 4 branded images for online use and 3 images for print/unbranded)   1. Include mandatory photo credit with each image © Photographer / National Geographic **Please see additional credit and caption info below. 2. Show the February 2017 cover of National Geographic somewhere in the post (credit: National Geographic) unless using only one image 3. Provide a prominent link to: http://www.nationalgeographic.com/magazine/2017/02/alcohol-discovery-addiction-booze-human-culture/ at the top of your piece, ahead of the photos 4. Mention that the images are from "the February issue of National Geographic magazine” Images can be found here: https://foxgroup.box.com/s/dgwhhvkm23g02mhu4thrhvbsucs4foo9

© Brian Finke / National Geographic

Since it began in 1810 as a wedding celebration for the Bavarian crown prince, Munich’s Oktoberfest has grown into one of the world’s largest festivals, with more than six million visitors crowding its tents each year to drain one-liter mugs of beer. Bavaria has had a big impact on beermaking: Its Reinheitsgebot, or Beer Purity Law, passed in 1516, ushered in a global trend toward uniformity by restricting brewers to water, hops, and malt (and later yeast, after it was discovered). These days some craft brewers are pushing back, experimenting with ancient additives and unusual yeasts.

 

National Geographic

Senior Photo Editor: Todd James
Photographer:
Brian Finke

Heidi: How did this project come about, was this your first time shooting for National Geographic? 

Brian: I got a call from Todd James, Senior Photo Editor at National Geographic asking if it’d be into shooting alcohol around the world. I said, “Hell Yea!” Todd and I had worked on three previous features for the magazine, I was psyched for our fourth story together. My first story with Todd was photographing “Meat in Texas”, a story about America’s obsession with meat. That job came about from my Instagram when I was posting tons of my backyard BBQ photos, the editors were familiar with my work but seeing also my obsession with meat landed me the story, along with my career of personal and editorial work.

How much do you use Instagram as a conscious promotional tool, or is it really self expression for you?
It’s a platform for trying new things, promoting, keeping people updated on latest work, it’s an immediate outlet for sharing everything.

What advice do you have for photographers using Instagram?
Always put out personal work because that’s where the best assignments come from.

What type of specific direction did you get from the magazine? What made this assignment different?

What makes National Geographic stories different is all the research before hand; the photo editor and photographer really build the story, then of course it’s the amount of time that’s dedicated. I shot on and off for four months for this story.

Did you travel with the writer?
No just myself and my assistant

It looks like you traveled extensively for this project, did you send in images as you traveled?
I traveled all over the place going to various birth places of booze around the world, started in Peru, then South of France, Republic of Georgia, Germany, China and a few paces around the U.S. Throughout shooting I’d send in photos, discuss the project and building the story with my editor.

Shooting for National Geographic is quite an honor (and it was a cover story) if you had any internal pressure, how did you deal with it? 
I’m always a little nervous but mostly excited. It’s really amazing, it’s always something new, with so many new experiences.

The Daily Promo: Ian Bates

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Ian Bates

Who printed it?
SmartPress.com

Who designed it?
I did.

Who edited the images?
I did.

How many did you make?
140

How many times a year do you send out promos?
Up until now, I’ve sent 2 a year since starting my career two years ago. This year I’m sending a postcard a month that will reflect the nature of my commissioned work and project work.

How did you determine what images to use?
For this promo I wanted to show how my work is translated over various platforms. I picked a commissioned picture, a picture from a project and a personal picture from a trip I took earlier last year. My work is best seen in groupings or projects, as I believe that pictures work really well leading off each other.

 

The Daily Edit – Nylon: Amy Harrity

- - The Daily Edit

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Nylon

Photo Director: Sonia Ostrovsky
Photo Producer: Ricky Michiels
Photographer: Amy Harrity

 

Heidi: What was the direction from the magazine?
Amy: The wonderful thing about working consistently with Nylon is that they trust me. The photo director gives me some info about my subject, the location and the styling and then says “do your thing!’.

Did you direct her to do that hand gesture, or was it organic?
For this image, I shot through a window outside of the hotel. Before I went out I directed Callie to switch it up a lot since I wouldn’t be able to talk to her. Nylon loves having a playful energy in the photos, but I also think this is Callie’s personality.

How long did you spend with her before taking the photo?
I got to hang with Callie during her fitting and H+MU. We got to talk about music, boys, and politics before the shoot even started. We also had a all female team working on the job which also creates a sense of camaraderie.

How long into the photo session were you when this moment happened?
This was actually our first set up of the day. For me, getting the shot is about finding the perfect pocket of light. Once I find it, I stay there as long as possible and play around.

Where did you shoot?
We shot at the Hollywood Roosevelt, there were three other celebrity shoots going on that day including DJ Khaled.

The Daily Promo: Dwight Eschliman

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Dwight Eschliman

Heidi: Did you have someone with cattle experience on set?
Dwight: We worked with a cowboy out in Oakdale, California who has experience as a stuntman for film. His knowledge from being on set was incredibly helpful since he both understood what we were looking for and how difficult it would be to actually achieve. We also learned that cowboys like to drink Keystone beer all day (which seems to have no impact on job performance!)
Was it difficult to get the Corriente cattle to pose?
Yes! While cattle may be considered to be domestic animals, these cows are in no way trained. By nature they are completely uninterested in following directions or turning their heads just so. Originally, the cowboy we worked with said getting the cows to stand still long enough for their “portrait” couldn’t be done. Somehow, over the stretch of a couple of days, he figured out a way to make it possible.
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What inspired you to create this body of work?
Cataloging has been a consistent theme in my studio’s work – such as Bicycle San Francisco and Ingredients:. I’ve always been fascinated with herds of cattle, but wanted to shoot them in our distinct style. Having them pose for individual portraits is what really makes the project ours.
Who printed it?
Oscar Printing Company in San Francisco – we’ve worked with them on several projects and they are located close to the studio which is convenient for press checks.
Who designed it?
Our friends over at Manual Creative. They designed a similar poster for our Bicycle San Francisco project a few years ago and we thought the format would lend itself well to the Cattle project.
Who edited the images?
Jamie and Taylor at my studio did the initial prep work on the files, I took them from there and then my longtime retoucher – Alex Katz at blinklab – finished them.
How many did you make?
We made 2,500 and sent out about 2,000. My rep, Kelly Montez at Apostrophe Reps, will use some as leave behinds and we keep the rest around the studio to hand out.
How many times a year do you send out promos?
We try to send printed promos about 4 times a year but in reality we get 2-3 out. We generally send out postcards and once a year feature a special project, like the cattle.

The Daily Edit – Women’s Health: Landon Nordeman

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Women’s Health

Creative Director: Jacqueline Azria
Photo Director: Sarah Rozen
Photographer: Landon Nordeman

 

Heidi: Did you pitch this concept to the magazine?
Landon: No. It was an assignment. The editors and I talked at length before each shoot. They had ideas about what they wanted each woman to be doing in the photos—but I was alone with the subjects on location, making decisions on the fly as always—responding to them and to the location.

What type of direction did you give the women?
To me a portrait is about showing the character of the subject and letting them shine in their own environment—or in the location in which you’re working.  This eclectic group was great to photograph. Strong personalities make for good pictures. I try to connect with my subjects any way I can before giving direction. Establish trust and then collaborate to make something great.

Describe the energy on set.
The energy on set was fantastic—celebratory and with a sense of purpose.

In a word: enthusiastic. Each one of these incredible ladies was excited to share their personality and their story with me. So, that means encouraging them and making them feel at ease. Then I am observing gestures and moments and photographing the ones that I respond to until I feel like we’ve reached that collaboration point of a successful portrait. To me the photographic process is always about discovery—whether it’s a candid photograph on the street, or in this case, a portrait.

In talking to them, did you discover the secret to the fountain of youth?
Yes! The fountain of youth entails eating healthy, exercising regularly, making time to have fun, being open to trying new things, and dancing. Lots and lots of dancing!

What type of inspiration, wisdom did you take away?
The wisdom I took away—of which all of these women reminded me—was that life is a marathon not a sprint and there is time for change. One’s happiness will not be based on what others think of you, or on material things—it will be based on the experiences you share with the people you love.  It’s about giving, rather than taking.

Did the ladies ask to see the photos during the shoot?
No one asked. In the past I ‘ve found that once you show the subject a picture, you enter a rabbit hole of looking at the photos you’ve taken, and not concentrating on making the next one.  Also, inviting the subject to look at the images tends to break the momentum of a shoot, so I don’t do it.

Younger women seem to fight aging, did you notice they had embraced the grace of time?
Yes, they all demonstrated a real comfort in their own skin: for example, practicing yoga, cheerleading, and running for the camera, and posing on a bed without any hesitation. There was nothing I asked them to do that each one of them did not embrace wholeheartedly.

 

The Daily Promo: Caitie McCabe

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Caitie McCabe

 

Who printed it? Created the box
The box was printed by Packlane, a custom packaging company based in California.

Who designed it?
Because the project was so multi-faceted; I collaborated with several, wonderfully talented— creatives. They did an incredible job of bringing my vision to life; making a fun, cohesive project with an “All-American” feel.

Packaging Design: Ryan Bolhman
Rebrand Design: Caitlyn Dailey, Erika Saraniero, Matt Conte, Emily Menton, Augie Viera, Vincent Maltese, Tom Finnerty
Video Production: Laura Laperche http://goodandstickycontent.com
Copy: Hilary Giorgi, Matt Conte, Emily Menton
Website Design: Heidi Volpe

Who inspected the box?
A crew or 35 amazing volunteers (fueled mainly by pizza and beer) who helped throughout all of what we called “Rocket Weekend.” Each member of the team helped to pack and inspect the boxes. They even had their own personalized “inspected by” stickers! You can check out the behind-the-scenes video to get a pretty good idea of how hard everyone was working, AND how much fun we all had putting this together: You can also meet the whole rocket team here:

I was excited – and extremely fortunate – to work with Peter Dennen on this project, who I’ve been working with for the past three years. He also helped on the site redesign: overhauling the internal promo, the leave-behind pieces, and the overall vision of my brand.

How many did you make?
All together, we assembled 250 boxes and more than 400 rockets. Each rocket was hand painted and constructed by members of the team. Frankly, I’m flabbergasted that these people still talk to me!

 

Caitie McCabe Photography

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How many times a year do you send out promos?
Because these large-scale promotions – like the Rocket Box – take an astounding amount of collaboration and effort, I only do them about once a year. I’ll send smaller promos, mailers, and email posters more frequently; but these big projects require a lot more attention. It’s easily six months of planning, designing, shooting, and assembly. And they’re always a project I take great pride in, so getting it just right is super important.

The interactive element to this box added some extra production time. We filmed a full safety and instructional video for the working rockets included, as well as made the box capable of becoming its very own launch-pad.

 

How did this project come about?
At the start of 2016,  it was time to re-launch my brand. I created a new logo, figured out new and exciting ways to show off all these samples of my work, and completely overhauled my website. I was pumped. I’m not one to do ANYTHING quietly, I found myself searching for the perfect way to announce all of these new and exciting business developments. That’s when serendipity took over.
Randomly – as one often does – I struck up a conversation with a man who accidentally bought $20,000 worth of model rockets. After the confusion – and thousands of questions –  the lightbulb went off.  I had begun the six month process of developing the most insane promo piece I’d ever done.
I’m NOT a rocket scientist – just a girl with a head full of ideas and several hundred explosive devices – it took a bit of help to fully “launch” Rocket Boxes. Luckily, I’m surrounded by people who were more than willing to come by in their free time to help build rockets, set up launch pads, assemble boxes, and hammer out those tiny details that made these promo pieces work. Whenever I had an idea – however crazy – my amazing team was right there to make it possible.
What we ended up with were 250 beautiful boxes, an incredibly well designed physical mailer, a poster, scripted and behind-the-scenes videos, a new website that I’m insanely proud of, and some AMAZING memories.
Of course; since I sent hundreds of rockets through U.S. mail, there’s an itsy-bitsy chance I’m now on a government watch list. But, honestly, I wouldn’t have it any other way.

The Daily Edit – Big Data: The Cover Snapshot

- - The Daily Edit

Big Data in 2016

In an age of big data analytics let’s not ignore the available visual information, it’s not only about spreadsheets and numbers. In my consulting work I  encourage specificity and direct targeting a client. As a photographer it’s important to fully understand how your work will behave inside a magazine. What features, departments or essays are you a natural fit for?  Here’s a simple exercise with a year long snap shot of three different magazines who share some of the same space in the market. What do these grids tell us?

 

  1. cover consideration involves strong portraiture for all. The Red Bulletin and Outside, photographing people, National Geographic it’s photographing animals.
  2. Both Outside and The Red Bulletin require action and environment on a consistent basis.
  3. Outside and National  Geographic covered National Parks for the 100th anniversary, big sweeping landscapes necessary.
  4. No women cover subjects.

these are just a few elements we can see. If you want to work with a magazine, know their brand.

 

 

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Here’s another sample.

  1. It may seem obvious but the Food&Wine has to cover just that, on the cover from time to time they include a glass of wine.
    Bon Appetit, not this year.
  2. They both cover Thanksgiving in November, one with turkey, the other with pie. Cook Like a Chef, Cook like a Pro: The same editorial concept, both in March.
  3. Bon Appetit has human elements keeping in step with cultural influences (tattoo, smartphone food pictures). Food&Wine didn’t have a human element this year.
  4. For both titles April had a bright element of color.

Food photographers can see where their style may fit better, where there may be some overlap. Again, if you want to shoot for a magazine, know their content, know their brand.

 

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The Daily Promo: Sara Remington

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Sara Remington

Who printed it?

Essence Printing in South San Francisco.  They’re always 100% spot-on with their color matching; it’s fantastic.

Who designed it?
A friend of mine, Francesca Bautista, who designed a few cookbooks I worked on (‘The Blue Chair Jam Cookbook’ and ‘Blue Chair Cooks’).

Who edited the images?
I gave Francesca a general idea of what I wanted, and sent her my top 25 – 30 images to play with.  From there, we did a little back and forth to make sure things flowed nicely and were relevant to the overall ‘natural dyeing’ story.

How many did you make?
I made about 250, and carefully curated a list of people that had close ties to still life and food accounts.

How many times a year do you send out promos?
I send a promo this size about twice a year, and try to send a few more smaller, less multi page ones sprinkled throughout the year if I can.

What project did these images from come?
Most of these images came from one of my favorite books I shot to date, ‘The Modern Natural Dyer’ by Kristine Vejar.  It was an inspiring, multi-week shoot that involved capturing natural dyeing techniques, combined with how-to’s and high end projects to tie in those dyeing techniques with a finished product.  I have never felt so creative and alive and slightly out of my element on a commissioned project.  I’m used to having a time limit on the images I shoot, since most of what I shoot is food and drink, but for this project, we had the leisure to tweak and tweak until everything was exactly how we wanted.  I had the full trust in the editor, Melanie Falick (who at the time was with Abrams Publishing) to be as creative and wild as possible with our brilliant stylist, Alessandra Mortola.  We captured such a luscious portfolio of colorful, layered imagery that it had to be shared in a mini book promo, with the main objective being to showcase my work beyond the food world.

The Daily Edit – J.R. Mankoff: Standing Rock

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Copyright 2017 J.R. Mankoff

Chief Mathews Black Eagle Man, Long Plane First Nation, Canada. This was shot minutes after the permit to deny the pipeline was announced.

Copyright 2017 J.R. Mankoff

This is Amanda. She’s about to head to the front line. There are no weapons allowed. Even a gas mask or bullet proof vest can be construed as a threat to the police. She’s brining a mirror with her to reflect light back onto the police as defense.

Copyright 2017 J.R. Mankoff

Rick Warrington, Menominee Tribe, Wisconsin. He drove from the midwest to deliver wood.

Copyright 2017 J.R. Mankoff

Rob McHaney came in from Reno, Nevada. He’s a veteran who stood at the front line at Standing Rock with his flag held proud.

Copyright 2017 J.R. Mankoff

Copyright 2017 J.R. Mankoff

Copyright 2017 J.R. Mankoff

Copyright 2017 J.R. Mankoff

Copyright 2017 J.R. Mankoff

J.R. Mankoff 

Heidi: What called you to do this?
J.R.:  Maybe it was Thanksgiving weekend, sharing an ironic celebration in a warm home while Water Protectors were shot by rubber bullets and water hosed in freezing temperatures. Maybe it was after my heart shattered when the Dakota Access Pipeline illegally bulldozed sacred Lakota barrel sites or my deep connection to nature, my love for the land and the people who protect it. Maybe it was my own spirituality pulling at my soul. A force greater than that which I could understand at the time. All at once I was swept off my feet with haste, in immediate motion, towards Standing Rock.

What was it like there?
I’m often asked how Standing Rock was. What was my experience there? Knowing full well this is a loaded question, people often offer an adjective or two about what they have indirectly experienced from it and project that on to me: “Interesting, intense, powerful, cold?”… The truth is I was experiencing all emotions at once. Sadness, empathy, anger, love. They were all there. At times I felt love stronger than anything else. At times I wept from sadness. All my emotions were present, not dormant, interacting with themselves every moment I was there. Standing Rock brought them forth and challenged myself to face them, appreciate them, and grow with them.
 
Tell us about the space between hesitation and action for you with this project.
Over 700 indigenous tribes were represented at Standing Rock. The largest gathering of indigenous people ever known and I needed time to acclimate before picking up my camera. I took part in a sweat lodge, I helped chop wood, I walked the camps and talked with the people there.
 
Photography is powerful, opinionated and can shape public opinion. I felt a strong responsibility to use this tool for good. Portraiture in particular involves trust. Trust is one thing the Native Americans do not share easily, for it has been broken time and time again. I was once asked after taking a portrait, “are you going to exploit me?”

I’ve come to Standing Rock as a photographer and compassionate caring human, yet I felt as if my press pass separates the two sides which I know are one and the same. I understand how important the media is to fighting this cause, yet I couldn’t help but feel intrusive. Many of the Indigenous people there do not want to be photographed and it is a delicate balance for me between shooting and picking up an axe to cut some more wood.

How many times did you visit the camp, and how long did you stay? ( and where did you stay?)

I’ve been twice so far. The first time I slept in my small station wagon. I had become sick around day ten from a severe blizzard that came through and most of camp evacuated. I slept on the floor in a large auditorium that evening with one thousand or so camp refuges at the local casino while we waited for the blizzard to pass. The following trip, I decided to stay at the casino. This trip was also cut short by a blizzard. I stayed ten days again.

How long after you arrived did you decide to start the Gofundme Firewood for Standing Rock project or was this decided before you arrived?

I developed a close relationship with Jumping Buffalo, one of the last direct descendants of Sitting Bull. I cried a lot on that trip back home while processing everything. I didn’t feel I had helped enough. During this drive home, Jumping Buffalo called me and asked if I would sweat with him. I felt so torn. I was half way home and I needed to take care of my health. I told him I would be back and asked him if there was any way I could help. He told me they desperately need firewood. It heats their homes, cooks their foods and centers their ceremonies. I started my gofundme that day.

Was it difficult shooting in this weather?  It’s far, far away from sunny So Cal.
There was a moment in a blizzard when a woman wearing a bear walked towards me out of the white abyss. I stopped her and she offered to dance for me. I took my hands out of my mittens, the autofocus kept focusing on the snow so I had to manual focus my camera while shooting her dancing at a shallow (f1.8) depth of field. The winds were nearing 40 mph and it was -7 degrees out. It was the hardest shooting i’ve ever done.
Copyright 2017 J.R. Mankoff

Jackie Andrew, Lil’wat Nation, Canada performing a St’at’imc Bear Dance for me.

How is your experience coming home from Standing Rock and whats next?
All I think about is Standing Rock. I’ve been back home for a few days and really enjoying being social and around people. I realize now that time alone and observing heightens me. It heightens my spiritual and observation side. My senses are amplified and awakened. I am listening. I hear and see clearly. I smell better. I feel better.
Spirituality has a muscle memory. Observation has a muscle memory. At Standing Rock I was in tune with them, using them daily: Praying at the sacred fires. Observing. You can learn a lot from observation and these type of experiences build onto themselves. The more I practice, the more connected I am. If I take a break from it, it fades. I’ll get rusty, but the foundations will still be there. The foundations build upon themselves, they shape who I am.
There has been a lot of journalism on Standing Rock, mostly from small news outlets. These organizations have helped put the word out. People are coming to me feel a personal experience, they are looking to connect. I want to share everything with them and it’s tiring giving of myself and my experiences to each person. I’m working on building an emotion experience, a book that will best express this journey. It’s exciting for me and feels right to create something from a true passion. It is lifting me, lightening me and fulfilling me.

The Daily Promo – Daniel Cullen

- - Working

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Daniel Cullen

Who printed it?
The newspaper promo was printed by The Newspaper Club, Glasgow, Scotland. I opted for the Digital Tabloid edition.

Who Designed it?
I designed the promo myself. I spent the early part of my career in editorial design and art direction with U.K., Canadian and U.S. magazine and book publishers, so it felt comfortable designing my own material. The switch to photography as a full-time gig is the second act to my career.  I absolutely loved designing my promo, I became the dream client, so patient, qualified, willing to listen, and rather easy on the eye*.

Who edited the images?
For this promo, I decided to edit in-house. Obviously this has its pros and cons, but I felt I learned a lot from the experience, especially the big picture stuff. It gave me a bird’s eye view of my recent projects which allows me to focus the direction of my work in 2017. For future promos, I’ll be reaching out for help and opinions. The idea of seeing your portfolio curated from an independent perspective is fascinating. I think this would be a unique process in gaining a honest edit.

How many did you make?
I printed two newspapers, only 20 of each, which in the world of photographer promos is laughable. The promo I sent to aPhotoEditor was a selection of images that simply acted as a gallery showcase and is meant to encourage a visit to my website to view a wider range of work. The second (identical in size and page count) was curated with an editorial narrative, with four double page spreads showcasing a singular photo essay. The biggest factor for such a low print run was the inability for me to attend any kind of press approval. I felt unsure committing to a 500-1000 print run without seeing exactly how the final piece would look. I’m still searching for a printer closer to home, which is Toronto, who could produce such a piece at a competitive price so I could significantly up the number of promos to send out. This decision has nothing to do with the Newspaper Clubs quality of work, it’s just my need to be closer to the actual printing. With each newspaper I included a 5×7 postcard that included all relevant contact details. A postcard is easier to file or post on an studio wall than a tabloid newspaper.

The concept of printing a newspaper is not particularly unique these days, but sure is fun, especially for those of us who enjoyed the heyday of 80’s & 90’s magazine publishing. It was a joy to feel and hold such a large printed piece.

How many times year do you send out a promo?
I like to produce three a year. This particular small batch promo will be sent out in January. I plan to send out at least two more in 2017, perhaps early summer and late fall. I’ve yet to decide if I will produce two more newspaper promos or design and present each portfolio differently. Postcards, small magazine, foldout poster, etc.

*This statement is utterly untrue. The English accent is adorable though.

The Daily Promo – Joseph Cultice

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Joseph Cultice

Who printed it?
I got it printed at Type Craft, great people great prices! I worked with David Mayes.

Who designed it?
I designed it, edited it, mailed it, and with my agency help  The Only Agency  did the mailing list.

How many did you make?
About 300 were mailed out, printed around 350.

How many times a year do you send out promos?
I am planning on doing three promos like this next year, maybe four. Depends on if I have images I want  share.

Have you noticed a difference between email promo and printed promos?
I have been a lazy photographer the past few years when it comes to mailing printed work. I have been pretty consistent with email promos and social media; both seem to be losing effectiveness. Simply put, there is just so much of it out there, it’s a sea of digital pixels. Plus the email never get through, I use mail-chimp, and less and less gets to the clients face. I’ve been in several meetings in NY and LA  recently,  seeing my promo on the wall  that I sent out last year or even the year before feels good.  I think it’s really the only way to share your work in a tangible way, it’s personal.  When I’m proud of the work that gets out there, I want to share it with my friends and future friends.

The Daily Edit – GQ: Christian Weber

- - The Daily Edit

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GQ

Design Director: Fred Woodward
Director of Photography: Krista Prestek
Photographer: Christian Weber

What music were you playing on set?
Generally I’ll play whatever I’m in the mood for unless someone has a special request, my go-to is Led Zeppelin and AC/DC. On the GQ Jazz Giants shoot none of the artists had any requests. I do remember we played Alice Coltrane’s Journey In Satchidananda while we shot Pharoah Sanders. Pharoah is a mysterious guy, very quiet and calm. The music fit perfectly with what we were doing.

What was your approach for this body of work? and why did you choose that style/color of lighting?
I wanted to create a body of work that paid tribute to these giants of jazz. Powerful images that were both modern and timeless. I am greatly influenced by the work of Irving Penn and Arnold Newman, there is an elegance to their portraits that I wanted to bring to life in this series. As for the lighting it is similar to work I have been creating lately in film, there is a hyper-real dimension to the mixed sources that I wanted to use to create a modernization in these portraits.

Did you prep by re-listening to each artist before you shot them?
I did. Once we were offered the project we created a playlist of one album from each artist we photographed. Charles Lloyd’s Manhattan Stories was a favorite.

How did you determine the approach for each one, did they always play for you?
I usually didn’t make any concrete decisions until I met the artist. Then I’d decide that we’re going to choose this set or that and which colors to play with on the spot. It was all mostly from the gut.

Not all of them played. At their age, if they didn’t feel like playing it wasn’t going to happen. But sometimes we were surprised. Cecil Taylor is known for his avant-garde piano yet he wouldn’t touch the thing. Instead he surprised us all by doing a crazy spoken word performance from his wheelchair.

How long did you spend with each artist?
It varied. I never knew how much time they would give me until we were together. Roy Haynes is pushing 92 and he could have gone all night, he has the energy of a teenager. Nearly all were incredibly generous with their time. We had several different sets going so we could keep the pace up and energy level high. Sometimes we got a half hour. Sometimes we got two. We photographed Roy Ayers until nearly midnight.

In a few words, what was the creative take away from photographing these legends?
I know it sounds cliche, but age is just a number. These guys prove that. I felt like they’re still as sharp, funny, stylish and talented as they probably were 50 years ago.

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Charles Lloyd

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Herbie Hancock

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Ron Carter

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Roy Ayers

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Roy Haynes

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Wayne Shorter

The Daily Promo – Cormac Hanley: Trump Shouts

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Cormac Hanley: Trump Shouts

Photography: Cormac Hanley
Casting: Olivier Duperrin, Antoine Duhayot
Styling: Emil Kosuge
Hair/MUA: Edoaurd Saussac
Graphic Design: Thierry Fèvre


Who printed it?
This promo was a limited run of A1 size prints on matte stock. The printing was handled by Tirage Grand Format in the Rhone-Alps.

Who designed it?
The graphic design is by Thierry Fèvre. I really appreciate his use of typography and aesthetic sense. His slobbering logo symbol is a reference to Trump’s insistence on using The Stones music during his campaign, despite their objections.

Who edited the images?
I had a clear idea of what I wanted, so when I saw the intensity I was looking for that was pretty much it.  I got together with Thierry and Barbara Soulié, my agent in Paris, to finalize the running order and layouts.

How many did you make?
80 A1 prints in total. I wanted the image size to be large. The layout we settled on was of a mock newspaper style front page alongside one large image. We printed three variations, each with a different image chosen from the series; the bikini, the golden gun, the man wrapped in the American flag. I also ran a number of copies in the format of a 24 page ‘Newspaper’ containing the entire series.

 

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How many times a year do you send out promos?
Once or twice a year.

Where did you get your content from?
All the text is courtesy of Mr. Trump. I compiled a collection of his quotes from various media sources and this guided me when I sat to sketch out my shooting plans. The project is not photojournalism. I approached it like movie-making. The content completely choreographed, each scene having a defined and scripted intention. I placed a lot of emphasis on the casting, styling and details. Visually my aim was to present a balanced response to his words with elements of satire contrasting the darker gravity.

Where did you find the subjects, did you have a casting Director?
I worked with Olivier Duperrin for the female casting and Antoine Duhayot on male.

How did you decide which phrases to realize in images? Which came first the images in your mind, or the phrases that disturbed you?
I shot with the general idea of the quotes in mind but without trying to illustrate them directly. The bikini with wig was in fact shot before the pussy-grabbing comments were broadcast.

For the portraits, I wanted to provoke. The flag man; we don’t know his nationality, we don’t know his religion, we don’t know if he is a rapist. What would Trump have us presume?

Why did you choose to photograph SPAM,  assume “pork” was also a slang reference to politics?
Since I wasn’t photographing Trump in person, I shot his Portrait as a still life image. The photo with the hair, the red tie and the Spam. His persona, broken down into component parts. A representation that could not be mistaken for any other person. Right down to the warning “90% Pork – Not for Muslims”.

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I see that most of your representation is in Europe, clearly you were moved by US politics which is welcomed. What was the turning point for you to use your craft to send a message?
This project was something I’d been working on since long before the election. It was born out of my bewilderment that a nation of over three hundred million people might actually contemplate replacing Barrack Obama with an individual like Trump. Basing the project on his own quotes was the natural fit as nothing I could write would ever be as damning as his own ugly words. The series was completed before the election. My glimpse at the tip of the iceberg we all now have to face.

Since this project was a real departure for me I decided to place the content on a standalone website: Trump Shouts

The Daily Edit – Bicycling Magazine : Gruber Images

- - The Daily Edit

 

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Bicycling Magazine

Design Director: Jesse Southerland
Art Director: Colin McSherry
Photographers: Jered and Ashley Gruber / Gruber Images

Heidi: How did you get started?
Jessie: I raced bikes in the US for some years and even managed to race professionally for two seasons. I met my wife, Ashley, as she walked home from school one day in 2008. I was riding with a couple of friends, she was on foot, crossing the street – we exchanged hellos, then continued on in our separate directions. I got about a hundred yards down the road, had this feeling that I really needed to turn around, and I did. I made a quick u-turn and rode back up to her and started chatting. She immediately tried to put me off by saying she was heading to China to study in the coming months, then moving directly to Austria to study abroad for a year.

Austria was the magic word. My family is from Austria, I’ve spent a lot of time there, I studied German all my life – it was the worst thing she could have said to get rid of me. We started chatting about that one thing we had in common, which led to a phone number, which led to an evening talking over tea, which led to my entire world changing in one day. I moved with her to Austria later that summer and left bike racing behind. It was in Austria, during that time where I was decidedly in between work, that I picked up a camera for the first time. I bought a 400 dollar Nikon D40 that Christmas, then started riding my bike with it and taking pictures.
I posted shots on Facebook, wrote some articles for a site called PezCyclingNews, and people started to notice. A Facebook friend eventually put us in touch with the editors at Road Magazine, and that’s when things started rolling. We got married in September 2010, and instead of physical gifts, we asked for money. We took that money and bought two tickets to Europe, a 1500 euro red Volkswagen wagon, and spent the final months of the year in search of stories and pictures. That went well enough, so we came back the next year – 2011 – in March. We stayed until November.
How much riding do you do on your own?
In general, I ride around 10-12,000 miles per year. I try to ride as much as I can. I’m a complete addict. I don’t feel good if I’m not riding my bike, which is why shooting a Grand Tour in cycling is such a conundrum. We got into taking pictures of bikes as a natural kind of thing: I love riding bikes, and I love taking pictures of what I see on a bike ride. At a race like the Tour de France though, it’s purely business, and I understand that, and I’m ok with it, but in those low moments when I’d rather be anywhere but the Tour, I can’t help but think that something got twisted up when I’m shooting people riding bikes, but I can’t ride a bike. I work 16-18 hours a day during the Tour, eat generally crappy food, and pretty much live on an IV drip of caffeine – while shooting some of the most bad ass endurance athletes in the world. It’s hard.
How much is riding a component of our job?
We have two very different components of our jobs. There’s the first part: shooting professional bike races, and then there’s the second part: catalog and editorial shooting. When it comes to shooting races, it doesn’t play too big of a direct role, but it plays a vital part in gaining a better understanding of the roads and the landscapes where we work. I know a lot of roads in Europe, because I’ve ridden them. In the case of the Spring Classics in Belgium, France, and the Netherlands, I know the race routes very well, not only because we’ve shot them for a few years, but because I’ve spent just as much time riding my bike on them. I don’t think there’s a better way to learn about where to shoot a bike race than from my bike. We’ve also spent a lot of time riding in the big mountain chains of Europe: Pyrenees, Alps, Dolomites, etc. We recently finished a ride called the Cent Cols Challenge through the Pyrenees: 10 days, 2000k, 100 cols, 50,0000m of climbing. It was a monster undertaking, but now, when the Tour visits the Pyrenees, I feel confident in a basic understanding of what each climb will look like, and that’s something that makes me that little bit more at ease, that little bit more confident. It means a lot. Plus, again, I love riding bikes, and I like to do anything I can to make it sound like me riding my bike a LOT is good for taking pictures. haha.
For the other side of our shooting life, feature stories and catalog shoots, riding is absolutely essential. We do some shoots for companies where I’ll do the entire thing from my bike. I ride with a Nikon D810 and a 24-120, and we go out and ride bikes with some friends. When I have the chance to shoot from my bike, I will generally take it. I feel better and more in tune with the area and what I’m shooting from the bike, rather than out of the back of a car. It’s also pretty much my favorite thing ever. There’s a great line from a poem by Robert Frost that I always, always think about in a moment like this: “My object in living is to unite / My avocation and my vocation / As my two eyes make one in sight.” It’s in those moments when we’re using our friends as models, and we’re riding down some perfect road around sunset, that I can’t stop the feeling that we got really, really lucky, and I want to do whatever I can to be able to continue down this path, because I love it.
 Are you shooting out of a car or on the side of the road?
For the Spring Classics, we’re often on motorbikes, but not in the way you probably think of. It’s extremely rare that we get the chance to shoot a race as an in-race moto – meaning – we can take a picture in a certain spot, and then pass the peloton on the same road they’re on. Basically, an in-race moto gets full access. That’s really tough to get, and for the most part, we don’t even try. So, we’re left chasing races outside of the race route itself, which involves finding a spot on the side of the road, then going off-course, and then coming back to the race route to either get in front of the race, or shoot along the roadside right there. It’s a wild experience, which involves a lot of planning and a lot of stress, but I kind of love it. It’s like a giant puzzle that gets easier the better you know the roads and the more experience we acquire.
For a race like the Tour of Flanders, Ashley will be on a motorbike with a bike riding friend of ours, Michael. They have a to do list of spots to shoot. I ride a small scooter with a max speed of 30mph. It’s almost just right for a race as tightly compacted as the route of the Tour of Flanders, but I’m always a little behind. It works though. It’s fun. I end up tucked behind the bars, trying to get as low as possible, trying to eke out another mile per hour in hopes of getting to the next spot in time.
At the Grand Tours like the Tour or Giro d’Italia, Ashley and I are mostly together in our car. When we get to the big mountains, we’ll often split up, so that we can cover two different locations. When we do that, one of us will take our car, and the other will go with a team car from one of the teams we work for: Dimension Data or Cannondale-Drapac. Having the opportunity to cover two different mountains, or a mountain and a finish line, which would otherwise be impossible – is pretty fantastic.
What are some of the unique challenges that we might not encounter in other niches?
Packing light is crucial, and I’m terrible at it. I have a perpetual fear that I won’t take the right lenses with me, so I overpack, and trudge around all day regretting the fact that I brought three too many lenses with me – just in case. Because, what could be worse than not having what I need? Right, carrying around what I don’t need.
On the back of the moto, we carry a pretty simple set-up: two camera bodies (Nikon D5 and D810) and three to five lenses (14-24, 24-70, some kind of long lens, a prime, and maybe something else). That’s ok, as long as we keep the 200 f2 out of the mix. Once that thing ends up in a bag, my day gets a little grumpier…until I get home and see what kind of prettiness it pulled off that day. I hate that lens in every way – until I see the pictures later.
When I shoot on my bike, I generally carry a D810 and 24-120 f4. The 24-120 isn’t the best lens in the world, but it’s more than capable, and gives me a good working range to take some different shots. I’m working on trying to find some solutions that would allow me to carry lenses ON my bike via bikepacking bags. I think there could be some cool possibilities there, which would further free me from cars.

Images from their site below

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The Daily Promo: Wilson Hennessy

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Wilson Hennessy 


Who printed it? 

It was printed by Generation Press in the UK

Who designed it?
Various people, My Uk Agent (Horton-Stephens) and I wanted to do a series of cards that promoted both my personal series, trick or treat, and also some of my commercial work. So we thought a fold out card would be nice, and still small enough people would keep it. The actual layout and design was done by Ben Fraser. 

Who edited the images?
Me and my agent

How many did you make?
2000

How many times a year do you send out promos?
Once or twice a year.

Tell us about your personal series.
Trick or treat was a personal series I shot. The original inspiration was: Trick or Treaters on my porch approaching my front door. I would view them, lit by my porch light from above, through the distorted glass of my front door.  The idea evolved slightly to simplify the picture into a graphic, colourful, image which intrigues and draws you in until you recognize the characters you are looking at. Each image is shot through a pane of Straight Reed Obscured Glass suspended above the masks. The series is attached below.

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The Daily Edit – One Shot Editions: Brian Finke

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One Shot

Co-Founders: Zack McDonald & Daan van Dam
Photographer:
Brain Finke


Why did you choose to collaborate with Brian?
We’re huge fans of Brian’s work. The man has an unbelievable knack for creating visual worlds that you can’t help but step into. Plus, he’s one of the nicest, coolest guys we know.

Where did this idea stem from?
We have a strong love for photography and have been watching closely as the digital revolution has really transformed every part of it.

It’s turned everyone into a photographer. For better and for worse. It’s given artists the freedom to go to new places, but it’s also taken some things away. The element of surprise, the rush of a happy accident or the joy of the unknown. We created One Shot to help people reconnect with the mysterious and fragile beauty of analog photography.

Why film?
If you take a stroll through the Internet at any given time, you’ll come across hundreds, if not thousands, of digital photos. And they’re multiplying by the second. We really liked the idea of putting something truly ephemeral and impossibly rare into the world. At the same time, we wanted to make the prints as accessible as possible so almost anyone can take a shot if they want. They’ve just got to be quick.

I know Brian can shoot whatever he wants, are you given any idea what he maybe up to?
We just received the prints and all we can say is they’re beauties. It’s almost a shame to destroy the negatives… But those are the rules.

If I wanted to buy one how do I sign up?
The 24 1/1 prints are on sale at oneshoteditions.com. People can select any available print from our store but once a shot has been purchased it will be gone forever. So you better be fast if you want to pick your lucky number. There’s also a limited edition zine available which includes an overview of the series, a Q&A with Brian and an essay about the origins of One Shot.