Aspiring Pro Photographer Gustav Hoiland discovered that one of his images was being used without his permission by Saint Gobain Marine on their website. Since most corporations now monitor social media he decided to document the infringement in a video and throw it up on YouTube. He figures this is a unique piece of leverage photographers can use to fight corporations.
While I know there have been some infringements on Flickr and the photographers successfully used social media to shame the companies into doing something about it, I’m not so sure this is an effective way for a photographer who wishes to pursue a career shooting for corporations to resolve infringement. Social media works both ways and google never forgets. This kind of thing will show up when corporations are looking for photographers and it will have an effect on the hiring decision. Of course if the infringement is substantial it doesn’t really matter but in the smaller cases it seems like a long way to go for a little payoff.