The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Today’s featured artist: Sara Forrest
I’ve always been drawn to stories of ambition. Maybe a few fortunate souls are born doing things perfect or are just flat out lucky during their time here, but the rest of us on Earth, myself included, must be tenacious. We must work, train, experiment and sift our way through many failures and accomplishments to get to where we ultimately think we want to go. It all simply comes down to something being hard. Accomplishments are things that are earned, they are not innate. I thought that the process of construction of Kali’s sailboat symbolized this in a meaningful and important way.
Kali’s father was a hobby boat builder and during his long struggle with PLS they worked on building a hand made wooden boat for her. Following his passing, she finished “Areion.” When conditions are right, you can see her red sails navigating the crisp blue waters off the coast of Kittery, Maine.
To see more of this project, click here.
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty. Follow her at @SuzanneSease. Instagram
Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it. And that is what I do with decades of agency and in-house experience.