Jordan Lutes

Who printed it?
I printed through Overnightprints

Who designed it?
I designed it with the help of a few graphic designer friends I’ve been working with since college- they know my work and ideas as well as I do

Who edited the images?
The images were chosen by me, all from a recent road trip camping and surfing through Portugal. Once we figured out the layout, the images were whittled down with the help of my reps at ETC. The goal was to show my lifestyle work, but also focus on smaller quieter moments to help let the piece breathe a bit.

How many did you make?
I had 400 printed, with 50 of those going to my reps, and another 50 staying with me for meetings and new friends

How many times a year do you send out promos?
Normally one big promo a year, and some personalized smaller ones to targeted people when it seems right. But this year I’ll be sending 4 since this promo is the first part of a new series.

How did this zine come about?
The Portugal zine is the first of part of a four-part series that will be hitting desks over the course of about a year, all centered on recent travels. I just got back from Jordan in the Middle East, so that will be the focus of the next one to go out. There’s already been a much better response to this than any postcard or poster promo I’ve sent; I think the zine has been a nice way to show a fuller perspective of how I shoot. I’ve been capturing a lot of motion on these trips as well -probably more motion than images actually- and working with an editor to turn each trip into a short travel piece as well.