Blair Gable

Who printed it?
The books were printed by Photobook Canada – 40 copies. The postcards were printed by Vistaprint and the stickers were printed by Loudmouth Print House in Ottawa.

Who designed it?
The Gablehead, Blair Gable Photography, and Third Floor York logos were designed by Jason Harper at Strongvine Visual Communications. I designed the book and postcard myself – layout using Photo Mechanic and page design with Fundy Designer.

Who edited the images?
I edited the images myself, though I showed a pre-production book to close family and friends to see if there was anything missing.

How many did you make?
I send out packages to editors that I regularly work with at least once a year. This was my first time sending promo kits to a large number of new editors.

How many times a year do you send out promos?
I mostly shoot politics and portraits for my editorial clients and rarely have time to work on personal or self-assigned projects. I worked on a number of projects last year that I shot first and sold later, so I thought I would showcase that work in this particular promo package.

I like the title, did you write that and was impact the goal? 
I did write the title, it came from the topics of the projects, but I thought together they were compelling enough to make someone crack the book. So I guess the goal was to make it as enticing as possible, as quickly as possible.