Kevin Zacher

Who printed it?
Source Print Media in LA.  I like to keep it local and in America.  We used a traditional litho process but with the new technology of UV inks and UV lamps. This allows the printer to not have any dry back issues in the uncoated stock which in turn keeps the colors more vibrant.  There is also less waste in this process.

Who designed it?
Eric Pfleeger who is a freelance art director in LA  and formerly in New York and Amsterdam doing the agency thing.  He’s done promos for Christa Renee, Amanda Marsalis, Karen Caruso, Justin Hollar and logos for Peter Bohler and Brian Stevens. He is currently working on a super cool top-secret book project with an entertainment artist.   He’s been doing all my promos for the last 2 years and has a great sense for simplicity and editing.   He did a mini book for me that I shipped a couple of years ago and it looked beautiful so I just kept going with him.

We wanted them to be more or less simple and utilitarian.  A promo that isn’t so much about the design, but the work, the ease of use and  the fun of a poster.  The fold is very specific, that is because I wanted the images to be upright almost no matter how you look at it.  If it’s completely folded you can sort of flip it like a magazine and the images will be right side up.  And then of course for those who are into posters we offer that.  Who doesn’t like a good poster.  All time best poster?  Farrah Fawcett in the one piece swim suit.  Don’t know it??   Look it up- you won’t be disappointed male for female.

Who edited the images?
A mix between myself and Eric Pfleeger.  Each promo is built from photographs from one specific shoot, not a montage of many shoots or images over time. I wanted to challenge myself to do a promo I was happy with from a limited amount of work.   Limited in that it’s not curated from anything I’ve done in the last year, but from a single shoot that might last a day or a week.  I shoot a lot, but it’s still a challenge to commit to so few images.    I will send Eric as broad an edit of a shoot as I can and he will whittle it down and put into 3 to 4 layouts for me to review.   I will then bounce back some images I don’t like or add ones that weren’t included and then we will battle it out until we are both happy.  I want him to be happy, because it’s not just about me.  It’s about the integrity and I want Eric to gain something for himself as well.

How many did you make?
4,250.  4,000 get shipped out and 175 go to my agent Anderson Hopkins for hand outs and I keep the rest to hand out and mail to awesome people as they come into my life like Rob Haggart!!!  If anyone wants one hit me up!

How many times a year do you send out promos?
This year I am doing 4.  Roughly every 3 months or when the timing and work seem right.  I’ve shipped two so far:  Vol. 1 and Vol. 2.  I would ship more if I didn’t think it was wasteful and that people aren’t already tired of getting promos.  I will fill in with some email promos here and there when the work calls for it.