David Schwimmer: This was my first cover for EW. I inherited the shoot from the previous regime. There were a lot of color choices and then this one, and since it was my first week, I figured I might as well cash in my honeymoon voucher for one free cover that would never run if it wasn’t my first week. Everyone looked at me and said, “Black and white period picture? Well, I guess he knows what he’s doing.” Worst selling cover of the year. So what. I thought it was cool. Still do.
Cameron Diaz and Ewan McGregor: If you ever wanted a recipe for a cover that won’t sell, this is it. A movie you’ve never heard of, an unrecognizable Ewan McGregor and Cameron Diaz acting out some sort of bondage fantasy in what appears to be a men’s room shower stall, AND the death of John Denver. It practically sells itself!
–EW’s third design director, John Korpics
via SPD.ORG – Grids.
2 Comments
I LOVED that Cameron Diaz and Ewan McGregor layout, I was in high school and remember cutting the pics out and putting them in my inspiration book…
not sure what that says but someone liked it
Learning about cover design from Entertainment Weekly is like attending cooking school with the chefs at McDonalds.
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