“I think they’ve done the best job in making themselves a multimedia property,” said Peter Gardiner, partner, chief media officer, Deutsch. “They’ve worked smartly at making themselves more than a print magazine. It happens to be the last man standing that’s been the most progressive and aggressive.”
via Mediaweek.
1 Comment
Here’s an interesting companion story:
http://marketplace.publicradio.org/display/web/2010/05/18/pm-is-going-green-more-than-fad/
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