The Daily Edit – New York Times- The Neediest Case: Ellen Silverman

- - The Daily Edit

New York Times: The Neediest Cases Fund

Editor: Lisa Dalsimer
Photographer: Ellen Silverman


Heidi:What was the genesis of the column?
Ellen: In 1911 on Christmas day Alfred S Ochs the publisher of The New York Times was out walking after Christmas dinner when he encountered a man who had just had been served a Christmas dinner at the YMCA but had no place to sleep.  Ochs determined that he was a respectable man who was just down on his luck, he gave him a few dollars and told him to come see him about a job.  That encounter led to the establishment of the Neediest Cases Fund.  The next year he sent reporters to social service agencies to gather the stories of 100 people in need. Their stories were published and readers were asked to make donations to help them.  That first year of 1912 the fund raised $3600. Since then the fund has raised over $300 million dollars.  Today, The Times works with seven social service agencies in the city to identify those in need. From October through January the stories are published in a weekly column. The Times continues to manage the investment and distribution of the money to the agencies.  Other cities were inspired by Ochs idea and have set up similar funds.

How did this job come about?
When Kim Gougenheim, the Food Editor at The New York Times first looked at my website she responded to the reportage work and asked if I would like to shoot restaurant reviews for the food section. These assignments have become a favorite job.  They require me to go to an unknown location armed with a shot list and quickly figure out what, where, and how to shoot. The challenge of the unknown, and working by myself is energizing. After working with both Kim and her assistant Lisa Dalsimer for the past year and a half I invited them both to get together for a coffee. These days, so often we are assigned projects via email and submit the work without meeting the people we are working with, a rather anonymous process. I thought that after working together for the past 18 months it would be nice to actually meet each other. Eventually the conversation moved away from food and on to other topics. Lisa mentioned that she was also an assigning editor for The Neediest Cases column. This is a column that my very civic minded mother read to us when we were children and that I have continued to read.  Coincidentally, that morning I had read a profile in The Neediest Cases column that I was touched by and thought would make an interesting short doc. Lisa said she would be happy to put me in touch with the journalist who wrote that piece.   She thought my work was well suited for this column and asked if I would like to shoot one of the profiles.  This was all very serendipitous, as I have been moving my work in the direction of shooting people. This was the perfect assignment.

What drew you to that column as a reader?
As I mentioned, my mother read this column to my sister and I when we were children. I grew up sharing her deep care and curiosity about people. As a result, I never shy away from an opportunity to engage in a conversation with a stranger. Reading this column is like having a one-way conversation. This assignment gave me the opportunity to actually be involved in the conversation through the medium of photography.

How long did you spend with the subject and tell me about the interaction?
The morning of the shoot I met Julio at 7 am outside of his home in the Bronx.  His openness, obvious warmth, and winning smile immediately drew me in. Julio shared bits of his story with me, pointing out the first apartment he lived in when he was put into foster care at the age of 13. He explained that he was moved from his family home on the lower east side to the Bronx. As we were walking the sun started to rise. I was drawn to the strong morning light and began to shoot.  We took the subway together to his office in Times Square where he works at Ernst and Young, one of the largest professional services companies, continuing to shoot along the way.  During our conversation I learned that Julio is a passionate Salsa and Bachata dancer. Although he did not end up dancing for me I continued shooting him, choosing places where the late fall setting sun created strong swaths of light, a natural dramatic backdrop.  In between shooting we continued to speak about his life, passions, and goals.  It was a pleasure to spend those few hours photographing Julio, a young man who has faced more adversity in his life than most of us can begin to imagine.  His tremendous inner strength and focus has taught him how to turn his disadvantages into advantages. Julio is laser focused on achieving his goal of becoming a CPA, exploring the world, and living a life that he creates and shapes just as he would like it to be.  Being chosen as a Times Neediest Cases recipient allowed him to move out of the 1 bedroom apartment he was sharing with his aunt and 7 other family members. He moved into an apartment around the corner with a cousin where he now has his own bedroom, allowing him to shut the door of his room and quietly study for his CPA exams.   Funds from the New York Times Neediest Cases helped him pay for his first month rent, utilities, and broker fees.

 What direction did you get from the NYT?
The direction from the Times was to meet Julio in front of his apartment at 7am on the morning of the shoot and to photograph him during his commute to work.

Why has your work evolved into portraiture?
I have spent most of my career as a photographer shooting food and still life.  In the last few years I have begun to shift my focus to people this started on one of my many trips to Cuba.  I had made a short documentary film about four elderly Cubans who had lived in their homes all of their lives. Our homes are a reflection of who we are. The idea was to explore the relationship between a person and their home, After the film I went back and began to shoot portraits of people in their homes – shooting both a portrait and an object or interior which could alternatively be seen also as a portrait.

Tell us about these portraits.
Two years ago at an event at a church to welcome immigrant children from Latin America who had been “ shipped” to NY from the border that summer, I met two pastors from The Church of Living Hope in East Harlem.  They told me that they wanted to open the church on 3 Fridays after Thanksgiving to neighborhood families for family holiday portraits. I had been looking for photography opportunities to work with organizations which had need of my skills.  Immediately I volunteered to photograph the holiday portraits.  It was both a challenging and rewarding experience.  Challenging because I had very little time with each family as we had a line out the door.  Although I would have chosen a different environment in which to shoot the families, I had to understand that what they wanted was a holiday themed portrait, which meant a tree was set up on the side of the makeshift set to set the mood.  What I had to do was let go of controlling the aesthetics and focus on the families.  The challenge was that in the few minutes with each family I had to make a connection, put them at ease, and take the picture.  I was very touched by the thankfulness and grace of each family.  This year I did this again in a shelter in East Harlem.  I have promised to go back before Mother’s Day to shoot portraits of the children for Mother’s Day gifts. We have a make-up stylists who is willing to come and do make-up for the moms while I shoot the children.  I hope to find a cosmetic company who sells products for Black and Hispanic women who would be willing to donate cosmetics.  Doing these projects satisfies my desire to use my talent to do community based work.  It has also shown me that after years of working in a studio shooting food and still life that I want to now shift my focus outward to people.  I hope to find more opportunities to work with non profits, NGOs or social service agencies who have a need for portrait and location photography to visually explain their mission.












The Best Work I Saw at the Filter Photo Festival: Part 4



What’s that I see up ahead?

Do you see it?

Why, I daresay it’s light up there, far away, at the end of that tunnel yonder.

I’m sure I see it.

Do you?

It was 46 degrees F yesterday, with a deep blue sky and lots of sunshine.

At the hottest point of the day, in the sun, that feels like 56F, which means there was an illusion of Spring yesterday, for the first time this year.

Spring, I say.

At one point, I was only wearing a T-shirt, it was so warm.

A T-shirt!

Now, beyond that, (not that I need more ammunition,) my father-in-law has lived here for nearly 50 years, on this piece of land, and when we moved back to town, almost 15 years ago, he gave me a good piece of advice.

He doesn’t say much, most of the time, my father-in-law.

With the grizzled look of a cowboy, country doctor, you can get him going on certain subjects, like the health care system, or local politics.

Mostly, though, he likes to grunt.

So imagine him thusly, back in 2005.



“Hey Jon. December 15th to January 15th. Coldest time a year. Every year.”



So, as I write this, it’s January 15th, and yesterday felt like Spring, for heaven’s sake.

How can you not feel just a bit better?

How can you not revel in silliness, as I am now?

Did you not read my column last week, in which I postulated it was rational to laugh at a terrifying world? Did that not give you permission?

What’s wrong with you?

War with Iran, you say?

Pish tosh, I say.



And just to prove it, to sit down in the muck of my own good humor, today, we’re going to look at the final group of photographers I met at the Filter Photo Festival last September.

It so happens that I like to mix up the column these days, between travel stories, book reviews, and portfolio review articles.

It’s a feel thing, in which I assume if I’m ready to shake it up, writing wise, you’ll be ready for something different as a reader.

These following artists, therefore, represent the last batch of The Best Work I Saw at the Filter Photo Festival in Chicago.

And normally, almost always, I’d say that the artists are in no particular order. That they’re seemingly disconnected, because I don’t really plan which photographer ends up in which piece.

Sure, that’s still the case. But when I looked through the last group of portfolios, I kept thinking the same thing.

Sad pictures.
More sad pictures.

Then, even when the pictures weren’t overtly sad, because of the other pictures, contextually, they still felt sad.

It was like the sad energy from Deep Winter was trying to creep back into my psyche, here, one day into the far-less-daunting Mid-Winter.

Do you see what I did there?

I bait-and-switched you.

Silly opening, depressing photos.

Here we go.

First up, we’ve got Bernadette Fox, who was visiting from Minnesota. She told me she was a filmmaker before she was a photographer, and that her career had taken many twists and turns.

We looked at one group of photos she shot in Morocco, of an arranged wedding, and they were really cool, for sure.

But I was perhaps a bit more interested in her next group of photos, a long-term project shot on film, and we jumped right into editing mode.

Yes to this, no to that: we separated the prints into two groups.

In the best of theses photographs, (which were edited down in the ensuing months,) the energy, the sweet vibe of loss, comes through via color and light palette, as much as anything.

The ever-so-slight color shifts that come with time.

It’s the good kind of pain, like pulling out a splinter with a sharp pair of tweezers.


Next, we’ve got William Davis, an artist I met at the portfolio walk. I have to admit, I was multi-tasking, as I’d just come back from dinner with a student, was doing a tour of the room with another student, while simultaneously trying to scout projects for you guys.

But I noticed William’s night-time pictures out of the corner of my eye, and made a move straight to them, knowing almost from the glowing glance that I’d like them.

(Is it OK to have developed the 6th sense, after so many festivals?)

He said the project was all about documenting light pollution, on multiple continents. From Cusco, Peru to Kalamazoo.

They’re super-cool, even if the subject is (literally) dark.


Next up is Kari Laine, and maybe this work was meant for today?

These tabletop constructions, and multi-image panels, feature dolls, little plastic tigers, but also dead creatures? They’re sad, bleak, macabre tableaux, but also, maybe a little funny too?

I was on the fence for a minute, but then I decided I like them.

Weird should always be good.


Moving along, we’ve got Sarah Malakoff, and her project was strange as well.

Sarah photographs interior spaces that are designed around cultural or historical themes. If ever there were a project to embrace kitsch, this would be the one.

We ended up having a technical conversation, Sarah and I, as her prints were super-glossy, way too glossy, and it created a reflectivity bomb that was hard to get past.

I told her that as I publish digitally, I was sure her jpegs would be good enough to show, and so they are.

Really strong portraits of people, through their personal spaces.

I have a tiki lounge, therefore I am?

Subsequently, one of my students, visiting the festival, also saw the prints and had the same problem with the gloss, so I was glad when Sarah told me she was experimenting with a different paper.

I can’t stress enough, these subtle choices make a huge difference in how our work is received, IRL.

anns 003


Finally, we’ve got a series of pictures by Daniel J. McInnis, and I admit I did hold these last for a reason. Because they’re not overtly sad, (my theme today,) so I wanted to set them up after all the other projects.

Daniel accompanied his wife on a business trip to Japan, and used a digital camera for the first time, after a long time working with analog materials. (We’d previously published some of his portraits of artists, after a prior Filter, and he was using a large format camera at the time.)

Maybe it’s the color palette, or the dry, formal sensibility, (in a formal country,) but I think the cool remove makes these photos a little lonely.

A little cold.

And after I wrote my first draft of this column, wouldn’t you know, but a night-time blizzard rolled into town.

Last night.

So everything is covered in powdery white.

See you next week.

The Art of the Personal Project: Emily Wilson

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Emily Wilson

Malle Mile

It took a year for all the pieces to come together for this project. I’d befriended UK Artist D*Face while he was working on murals in Las Vegas. Last year, while photographing him in Seattle I learned that in addition to being a world-renowned visual artist, he creates custom artwork for motorbikes and designs for the apparel brand he started called, Rebel’s Alliance. When he told me about this other business and passion project of his, my head starting spinning with ideas for photographing it. I knew I’d need to go to where the culture and creative energy was happening.

It all finally happened in July, on one of the hottest days in London’s history.  I met him at his studio in Shoreditch, London and 7 of us helped load up the bikes and merch, then drove about an hour south to Kevington Hall.

I photographed 3 days from sun up to sun down at Malle Mile event and loved being able to completely immerse myself into the moto culture and community. Just about everyone there was camped out in the grassy fields around Kevington Hall. It rained half the time but it never dampened any spirits. There was mud, motors revving, great coffee and a cooler full of beers and rose’. There were people from all over the world represented on custom “built not bought” bikes.

Learning to ride wasn’t on my to-do list before this, but it sure is now.

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.


Pricing & Negotiating: Farmer Portraits for Financial Services Company

Craig Oppenheimer, Wonderful Machine

Concept: Environmental portraits of farmers at work

Licensing: Print and web collateral use of up to 12 images for three years

Photographer: Industrial and portraiture specialist

Agency: Medium, based in the South

Client: Financial services company

Here is the estimate:

Redacted estimate for farmer portrait photoshoot.

Creative/Licensing Fees: The agency planned to line up customers of the client who were farmers, and photograph them at two different farms over two shoot days. While we weren’t sure of exactly where the farms would be, we found out that one of them would likely be within driving distance of the photographer, while the other might require a quick flight and some travel. We were told that they needed six images from each farm, and they requested collateral use for three years. Based on a conversation with the agency, it was clear that these would likely end up being used for trade shows, social media, and possibly for their website. I started by coming up with a tiered pricing model based on one-year usage, with the first image being worth $1,500, the second image worth $750, and images three through six worth $500 each. That totaled $4,250, which I then doubled to reach a three-year price, and then doubled again to account for both sets of images/farms, landing at $17,000. That broke down to $8,500/day or just over $1,400/image, and based on the limited use, along with our understanding that they might have a tight budget for the project, we decided to shave the fee down to $13,000. The agency had also asked for a licensing option to include unlimited perpetual use, and we decided to base that additional cost on the $17,000 that we initially came up with, which would total $30,000 if they went for that option.

Travel/Scout and Pre-Production Days: We detailed a schedule in the job description that combined all of the travel, scouting and shooting into a four day window, as the photographer wanted to take advantage of dusk and morning shoot times while minimizing the length of the project. In total, we included two days to account specifically for travel and added one day to account for the pre-production work that the photographer would tackle ahead of time. This included lining up his assistant, booking transportation, and communicating with the agency about the project before the shoot.

Assistant/Digital Tech Day(s): The photographer and the agency wanted to keep a minimal footprint on location, so we combined the roles of assistant and tech into one. We included all four days of traveling and shooting for this person’s rate.

Equipment: This included the photographer’s cameras, lenses, grip, and lighting equipment, plus his laptop for the assistant/tech to use on site.

Airfare, Lodging, Car Rental: Since we didn’t know exactly where each shoot would take place, it was hard to estimate travel costs, and the agency asked that we just put in some placeholders while they figured out the logistics. I based the numbers on $500/flight, $250/night for lodging, and $350/shoot for a van rental.

Mileage, Parking, Meals, Misc.: Again, since locations were a bit unknown, it was hard to be accurate, and I included $500 per assignment/farm to account for these items. Roughly, I anticipated about $300 in meals/per diems, and $200 for other miscellaneous expenses.

First Edit for Client Review: This included the photographer’s time to do an initial edit on all of the content and prepare a web gallery for the agency to review.

Color Correction, File Cleanup and Delivery of 12 Selects by FTP: We based this on $100/image for the minimal post-production work.

Results: The photographer was awarded the project.

If you have any questions, or if you need help estimating or producing a project, please give us a call at 1 610 260 0200 or reach out. We’re available to help with any and all pricing and negotiating needs—from small stock sales to large ad campaigns.

The Daily Edit – Modern Huntsman IV: Dawn Huemann

- - The Daily Edit


Modern Huntsman

Tyler Sharp: Editor-in-Chief
Photographer: Dawn Huemann

Heidi: How many days were you with the Salmon Sisters and what was the biggest challenge to the shoot or what about the most inspiring moment?
Dawn: The biggest challenge overall was getting to Dutch Harbor in the Aleutian Islands of Alaska where the weather is really sporadic and dramatic. It was a two day journey up to Dutch Harbor from the Bay Area and I stayed there with the Sisters for 4 full days, then journeyed home for 2 days. The day I flew into Dutch Harbor the air was still and calm and it was one of the most beautiful experiences of my life.  The Sisters were coming in on their boat to meet me but also because a huge storm was coming in and they needed to seek cover for a few days. They pushed their last day of fishing and I stayed in Dutch Harbor while they fished all night. We met up the next morning and I shot them unloading and selling all of the fish at sunrise.

By noon, the storm had come in and for two days we were stuck inside while sideways freezing rain and 40 MPH wind gusts beat at the boat. We couldn’t shoot a thing.  I was there for four days, but we only got to shoot for one and a half due to weather. It was tricky and took patience, a great attitude and tons of flexibility. These are the best kind of adventure shoots and really you just have to be ready for anything! In the end the storm gave us incredible light, so I was delighted!

How does your education in philosophy express itself in your work?
Philosophy has given me a really broad and creative foundation of thinking.  When you study philosophy you have to keep your mind open to all kinds of contradictory arguments and ways of life. There really isn’t a right or wrong – just theories, ideas and concepts. Philosophy taught me to think creatively and to be passionate about ideas. It also taught me a huge amount about inclusion and diversity of people and the way they think as well as the diversity as to how we were all raised and shaped. People in general are also just very interesting to me and I always want to learn about them!

How did your upbringing shape your eye or experience of the world?
One of my oldest memories is my father pulling over to the side of the road in our old 4×4 van at sunset, pulling his massive video camera and tripod out and shushing us little kids while he recorded the natural sounds and sights of the world and whatever beautiful sunset we had come across. Since my parents were travel filmmakers image making was just a part of our lives. Looking for beauty was unending and my father found it almost everywhere. Without even knowing it, he was training me since before I can remember.

As my parents made travel films they would tote us all over the world. I wasn’t raised with a religion and one of the first things I noticed traveling the world was how all these other humans in different cultures all had religions.  In the end, it was actually religious studies that landed me with my interest and later my degree in Philosophy. I was curious lifestyles, traditions and Gods. Now, as a photographer I travel meeting different people; I love connecting with them all equally no matter their race, religion, viewpoints or lifestyle. Also, I am comfortable, even happy,  in airports and on airplanes and that’s really been a big bonus from traveling so much as a kid.

Are you part of any female creative collectives? 
I am a part of the Luupe and I am a member of many private groups that meet both online and in person. When you find capable, strong women out there – you stick with them, keep in touch and work together over and over whether you are in a group with them or not. For me it’s really about finding your tribe and in such a male dominated industry us ladies stick together pretty well.

Did you pitch Modern Huntsman or did they choose you for this story?
After receiving the publication for the past year I became obsessed with it. I resonated with the beautiful photography and inspirational story telling and really wanted to be a part of it. I sent a few printed mailers to the whole team and wrote personal notes as to how much I loved their work and would be just over the moon for a chance to work with them. Then I waited and crossed my fingers. Shortly thereafter, an amazing woman in my life who’s a writer, advocate, ecologist and the CEO of  Wylder Goods, Lindsey Davis made the connection on a hunting trip with Tyler Sharp who is the CEO and Editor in Chief of Modern Huntsman and one of the people I had sent the mailer to. As far as I know my name came up and Tyler remembered my mailer and Lindsey, who I had worked with on several occasions gave him the thumbs up on me. He contacted me and I pitched the Salmon Sisters (who I had worked with and met before and just adored) for the Women’s Issue.

The Daily Promo – Rodger Hostetler

- - The Daily Promo

Rodger Hostetler

Who printed it?
PS Print

Who designed it?
I did

Tell me about the images?
I photograph a lot of everyday items. Beauty, electronics, beverages, etc. I wanted to show that there can be beauty in everyday items, they can feel heroic and substantial. Product photography can be exciting.

How many did you make?
My 1st run was 250, I’ve since ordered another 250.

How many times a year do you send out promos?
Typically twice a year. Although, I’m planning to increase it with smaller pieces in between.

Do you think printed promos are effective for marketing your work?
I think yes. We live in a society of disposable content. We used to shoot everything for print. Now it’s mostly social and web-based. It’s nice to have work produced in a tangible medium. I’ve heard from many art producers that they keep printed pieces on file. I once had a client hire me 2 years after I sent them a printed piece.

This Week in Photography: Laughing at a Scary World


Part 1. The Intro

Believe it or not, I used to be funny.

And this column was often absurd.

For years, I made fun of Donald Trump, before he ran for President. Even after he won, I still joked about him all the time.

For a while, anyway.

It was never my intention to become serious, though 6 years working for the New York Times certainly discouraged my sillier impulses. (If you can find a less light-hearted group of colleagues, I’ll be very surprised.)

The strange thing is, I never set out to be funny.

In my extended family, back in Jersey, I had some properly hilarious cousins. One even became a stand-up comedian, yet, (behind his back,) everyone always says he’s not even the funniest one in his family. (Sorry, Ken.)

So, just as I never planned to write an absurdist, rambling, continuous, personal narrative each week, where I joked about poopy diapers, overweight, narcissistic, rich-boy real estate developers, or the insanity of the modern condition, I also never planned to get serious.

That’s just the way it worked out.

The other day, for example, I had a group of college students from Dallas in my home for a 2 hour private lecture.

I told them about how, back in 2013, before I was hired by the NYT, I mostly saw myself as a pretend-journalist who said fuck and shit a lot, and then wrote about a photo book.


(See, I can still do it.)

For a while, at the Times, I tried to inject my trademark parenthetic references, and Easter egg jokes into my Lens stories, but ultimately, my humorless, condescending editor ground it out of me, and by the end of my run, my stories became rather formulaic, I’ll admit.

I’m not blaming those guys for making me serious here, though.

Rather, I think that has more to do with the state of the world. The relentless nature of the bad news we’ve all been ingesting, daily, eventually wore me down.

It’s hard to find the world funny these days.



Part 2. Will he ever get to the point?

During my talk to the SMU students, I was asked why, even though I live in one of the most gorgeous places on Earth, I choose to make socially critical, conceptual photographs in the studio?

Why not take pictures of the pretty mountains outside my door?

After a long pause, I dove into a mini-rant on the nature of a photographer’s evolution. I told them how I was essentially kidnapped by photography, back in 1996, as I went from never making art, to devoting my life to the medium, over the course of a 5-day, solo, cross-country road trip.

We discussed the way an artist grows, over 24 years, and how at the beginning, I was just like everyone else.

Photographing abandoned buildings, pretty landscapes, junk piles, and, of course, graveyards.

Who doesn’t love a good graveyard?

All that powerful juju leaking out of the ground. All that creepy energy, just waiting to be photographed. (And yes, I shot a headstone or two on that original journey, including some eerie, forgotten spots in North Texas.)

Eventually, though, if we continue our artistic journey, we want to do things differently.

To innovate, and experiment.

To learn new skills, and change things up to ensure growth.

I had to pivot pretty quickly, as they were beginners, and I promised it was more than OK for them to make photographs of the Rio Grande Gorge, the Pueblo, or Taos Mountain.

To revel in the beauty of flowers or snow-covered aspen trees, if that was what gave them joy.

We discussed how beginners might love photographing sunsets, but professional artists, like Penelope Umbrico, would rather make a wall of appropriated sunsets from Flickr than just point a camera at the real thing.

I think I did a good job explaining it all, as the group left inspired, but it’s not like I was doing a comedy routine or anything.

It was a serious discussion, and then they were gone.

In the aftermath, I’ve been wondering, am I still funny?

I mean, really?

Am I funny?

How am I funny?

Am I here to amuse you?

Tell me, how am I funny!

(Goodfellas never gets old.)

The truth is, no matter how smart you are, or charming, no matter how hilarious you may be, or good-looking, there’s always someone out there who’s got more sauce than you do.

Just when you think Jon Stewart is the funniest guy in the world, along comes John Oliver.

If you’re positive that Jerry Seinfeld was the proper genius behind his show, you watch Larry David, and all of a sudden, your begin to wonder.

Or maybe you’re Joe Montana, confident you’ll always be the GOAT, (and the most handsome quarterback ever,) and along comes Tom Fucking Brady, the robotic asshole with the perfect cleft chin, and he goes and takes your throne.

Frankly, I remember the moment I knew I’d been bested.

It was 2015, and I was partying with some new friends at the Filter Photo Festival in Chicago. A long night became longer, and eventually I found myself in a private room in a Japanese sake bar, doing Karaoke properly for the first time.

It was more fun than I’d had in years, and I was feeling my oats.

I called for a Michael Jackson song, for some reason, but when I realized I didn’t know the words, I started free-styling, making up lyrics about the dead singer’s “accused” history of abusing children.

Not a funny subject matter, by any means, but at the time, I still found myself reveling in absurdity. (As my buddy Pappy used to say, if you don’t laugh, you cry.)

All of a sudden, a guy got up to sing, and I was barely paying attention. Frankly, no one was, because between the endless high-end sake, the fact it was 2am, and the periodic trips outside to get stoned, most people were sloshed and wobbly.

But this guy, Jeff Phillips, started a freestyle song about the Rapture.

The end times.

Before I knew it, he was singing about Armageddon, Jews killing Jesus, and all sorts of perfectly Un-PC things, and I couldn’t believe what I was hearing.

It was raw, honest, offensive, and definitely the funniest thing I’d heard in person. (Including the time my parents were insulted by Andrew Dice Clay, because we made the mistake of sitting in the front row of his performance in the late 80’s.)

I went from feeling like the King, to feeling like the headless King, in a matter of moments.

Jeff has since become a good friend, and though when I first met him, I knew him as a Filter board member with a day job as a business consultant, eventually I learned he was also an artist, who made silly, ridiculous projects on a regular basis.

Eventually, we reached the end of #2019, and a blue envelope showed up in the mail, featuring his new self-published zine, “I Laugh Because it Hides the Tears: Volume 1.”


Part 3. Sad clowns

You knew I’d get to a book review eventually, right?

I don’t think Jeff sent the zine hoping for a review, but was just offering a gift to a buddy.

(That’s my take, anyway.)

But when I opened it up this morning, and read it through twice in quick succession, it codified so many things I’ve been thinking about lately.

How do we laugh at a world that no longer seems funny?

I mean, on Tuesday, noted funny-man Patton Oswalt tweeted out a video of Donald Trump badly mispronouncing the word accomplishments, and while I giggled, really, it made me sad.

Meanwhile, Sacha Baron Cohen keeps attacking Mark Zuckerberg with facts, as himself, rather than with jokes as Borat or Ali G!

How has it come to this?

Thankfully, this zine seems to have found the perfect middle ground that has eluded me for the last year or two. (As does Bill Hader’s brilliant “Barry” on HBO. Highly recommended!)

As the zine is short, I’ll photograph its entirety, because it all fits together like a jigsaw puzzle made out of unicorn sweat and crocodile tears.

We see cellphone cameras with sunsets, a picture in a graveyard that goes directly at the trope, and off-camera, we learn that Jeff likes to wear Sponge Bob boxer shorts, because of a peeping-tom-window-washer.

There’s an (offensive) joke about Chinese restaurants serving cats, (though it’s subtle,) a busker wearing a zebra mask, more cellphones showing the Mona Lisa, and the perfect joke about French people.

DJT is there in spirit, (and reference,) because he looms over the whole world right now, but it’s just the right amount of reality, mixed with sorrow and joy.

Our Instagram-Selfie obsessed culture comes in for a roasting, as does environmental-electrical-pollution, but my favorite photo in the zine is actually straight.

And I had to look at for a minute before I figured it out.

There is an RV parked in a lot, and I’m guessing it’s Nevada or Arizona. (Where Jeff was raised.)

The caption is: “Because 100 people just passed by, and no one even saw it”

What, I wondered?

What did they miss?

What am I missing?

And then it clicked into place, like a lego block you just can’t seem to make fit.

The horizon!

The painting of the fake mountains on the rented RV matched up perfectly with the real thing, right there in front of us. (Or really, in front of the photographer who stood there IRL.)

The virtual and the real, seamlessly locked in a dance of confusion.

How could I have not seen it?

How did those 100 people miss it too?

And that, my dear readers, is why the world needs art, and artists.

Some of us try to do this for a living, exclusively, and our side-hustles have side-hustles.

Others, like Jeff, have demanding day jobs, using their art as an outlet, and when they advance enough, get to have second careers as successful as the first.

And as for the middle-aged columnists out there, the ones like me that forgot how to be funny, sometimes, all we need is a reminder that it’s OK to laugh at our crazy world.

Even if we feel like crying.

Bottom Line: Insightful, funny and poignant look at contemporary America

To purchase “I Laugh Because it Hides the Tears Volume 1,” click here 

If you’d like to submit a book for potential review, please email me directly at We are interested in presenting books from as wide a range of perspectives as possible.

The Art of the Personal Project: Pedro Oliviera

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Pedro Oliveira

In the wake of 2017 Women’s March and the fierce #metoo movement, on which brave women stood for themselves bringing down some of the most powerful men in the United States, I decided to start a project that would have as subject equally fierce women.

“Beyond the 60th Sense” is a photo essay done over the course of two years on which I photographed and interviewed females over 50s and listened to their opinions and experiences on relevant topics such as body empowerment, body shame, ageism, work/payment equality, mental health, sexuality, among others.

“Beyond” is about breaking the paradigms of arbitrary perfection when it comes to female beauty. It is a silently loud protest against the fallacy of feminine beauty being linked to youth, so widely advertised and spread nowadays.   Finally, “Beyond the 60th Sense” is also about hearing the voices of an important part of our society on relevant and sensitive topics without judging their position but rather cherishing the paths that took them to such views.

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.


The Daily Edit – The New York Times Sunday Magazine: Dina Litovsky

- - The Daily Edit, Working

The New York Times Sunday Magazine

Director of Photography: Kathy Ryan
Former Art Director now Partner at Pentagram: Matt Willey
Dina Litovsky

Heidi: How much time did you spend with each athlete before taking their portraits, was it before or after Mavericks?
Dina: I did two trips for the story, to Maui, Hawaii and Mavericks, San Francisco. Traveling to catch the waves is tricky, there is only a 24-42 hour notice of when the waves will swell. I had to be packed and ready
, waiting for the last minute green light. When I got to Maui, the weather was too dangerous for me to get on a boat for the shoot so I concentrated on making portraits of the athletes.

Tell us how you got the cover image, where were you in the water?
This was taken at Mavericks. I had 3 days to shoot the waves before the swell was over. The shoot was done on a small boat, aboard with both of the surfers, Bianca Valenti and Paige Alms (cover). Each day trip took from 3-5 hours. The boat had to keep circling around the waves to avoid being overthrown. That, with the combination of looking through a 400 lens trying to pick out Bianca or Paige among the 30 other surfers, contributed to my first ever seasickness. The cover image was taken on the second day when I came more prepared with anti-nausea pills. Physically this was probably the most difficult shoot I’ve done. In the end, I came out with less than 30 images of the women surfing, and one of them ended up on the cover.

Was the photo direction in Black and white?
Mavericks is one of the most dangerous places in the world to surf the big waves and I wanted to translate that into a mood that was a bit threatening and ominous. Once I took away the bright blues and greens of the sky and sea, the waves seemed to turn into stone, both overwhelming the surfers and freezing them into a moment of stillness. Right away I knew that the images had to be black and white. I sent Kathy Ryan both options of each image, color and black and white, and was thrilled to learn that she chose the monochrome versions for the whole story.

The Daily Promo – Cory Foote

- - The Daily Promo

Cory Foote

Who printed it?
The booklets were printed by the wonderful folks at Fireball Printing in Philly. Not only was it great to work with creative types who actually care about printed photographs on paper, but there was the added benefit of them being located within walking distance of my studio space. Initially, I thought I wanted a small run of offset mailers; because I’ve never been fond of the digital printing that I’ve seen ( that would be in my price range). After Fireball relocated into a new studio space, I believe they invested in a new digital printer. After getting proofs back and seeing the results, I had to rethink my concept because I thought the print quality and the paper stock was so stunning. Moreover, the team was super gracious and was never annoyed when I kept modifying the asset files for color correction and asking for more proofs.

Who designed it?
Unfortunately, I had to take over the design. It would have been great to collaborate and pay for a professional, but I’m not there yet. I had a few amazing friends in the creative field that I could go to with mock-ups and then get feedback. I just wanted to make sure I wasn’t committing too many design sins. The major thing I wanted to know was “ if this was on your desk would you want to open it?”

Tell me about the images?
The mailer is a small collection of images from client work that I loved over the past two years, mixed in with pictures that were created on the side during shoots or after with the leftover set materials and props. Often at times, creatively you are drawn to the test images and sketches and experiments that happen throughout the shooting schedule that aren’t necessarily appropriate or useful as final client assets. The goal was to create a playful space for those images to exist together in a messy visual pile. I wanted to share a mood board featuring a quirky layout with a luxury image from a jewelry retailer and a product shot for a local artist coexisting on a spread, photographed with the same appreciation and respect due.

How many did you make?
150 were printed. That was what I felt comfortable with cost-wise factoring in mailing expenses. I tried to target specific persons who would hopefully actually open and look at the booklet.

How many times a year do you send out promos?
This is my first promo of any kind. I’m really just starting my solo career. I love the idea of creating more concept-based mailers in the future, but there is always the creative fear of not working on vanity projects and only sharing useful information with clients that I wish to reach.

Do you think printed promos are effective for marketing your work?
I sure hope so. I’ve always loved and been inspired by physical prints and bound books. There is a magic to seeing images beautifully reproduced in an interactive way. In sending out a little booklet potentially worth looking through; a conventional means of self-promotion will cut through the digital hellscape of emails and newsletters. As someone who struggles with sharing and social media, the Printed page just makes more sense conceptually.

This Week in Photography: “The Unwanted”


Happy New Year, everybody!

Welcome to 2020.

(You’ll notice I’m not hashtagging it yet, as I did for the tumultuous, endless, and now departed #2019.)

It’s freezing outside, and my kids are still off from school, so I’m holed up in my bedroom with a fan on for white noise, and blankets huddled over my legs and feet, as the good heater is in the other room.

When I say freezing here, I don’t mean it simply as an adjective, in the descriptive sense.

I mean below 32 degrees F or 0 degrees C. (And as I’ve mentioned many times that I can’t do the conversion, we’ll stick to F for another year.)

Each year, in Deep Winter, it gets down to 0 F or below, with the wind chill.

When I woke up this morning, it was -5 F.

(And that level of cold will typically kill a person, so we don’t have a big homeless population here in Taos half the year.)

As I had last week off from the column, and finally got a chance to rest, I took advantage of a week of free HBO to catch up on “Succession,” which I’d heard was an important new show.

A friend who recommended it knows about the mega-rich, so I figured it would have authenticity. And the Uber-wealthy-megalomaniacal family it follows is clearly inspired by the Rupert Murdoch clan, with his conservative news empire.

The picture of sad, insecure narcissists, constantly fighting and betraying one another for proximity to wealth and power does feel relevant for our current era, which skews towards Oligarchy in much of the world. (All of the world?)

The acting is superb across the board, and I’ll bet that Jeremy Strong, who plays sad-boy son Kendall Roy, was using a fake American accent, so I’ll take a rare Google break.

Be right back.

Nope. He’s American, from Boston. (I guess that partially explains the nasally speech.)

Like most HBO shows I’ve seen since “The Sopranos” or “Curb Your Enthusiasm,” “Succession” is less proper art than intelligent, guilty pleasure, and the comps to Showtime’s “Billions” are rather obvious.

As the series writer, Jesse Armstrong, is English, and there are large set pieces in European castles and schlosses, there is a sense of insider-aristocrat-old-money-and-power vibe that adds to the glamour.

The differing, WASP, Massachusetts-liberal values of a rival media family, the Pierces, allow yet another window into the world of the .001%

And what of it?
What’s the takeaway?

Well, it echoes something a friend told me at a recent dinner party. He is super-successful, and mentioned that he’d recently heard about a study that super-rich and super-poor people were often equally unhappy.

He said he could believe it, from what he’d seen.

And we all know about the stereotypes of addiction, suicide and self-sabotage attributed to really rich kids as well.

Unhappy they may be, but EVERYTHING the Oligarchs experience in life is “better,” as depicted in “Succession.”

Better cars, (driven by others,) better food, (which is ever-present in every room,) prettier rooms, bigger spaces, private planes, visits to castles, private yachts, well-dressed servants, omnipresent helicopters, all of it.

What does it mean?

That the rulers of the world want as much physical space, and personal resources, as possible. They want transportation options that allow them to EXIST separately from the hoi polloi, and their money (almost) always protects them from accountability.

We see that people of unimaginable power, raised in the hothouse of extreme wealth, will often do and say anything to retain or increase that power and wealth.

Wait a second…

“Succession” is definitely about Donald Trump, in as much as it’s a metaphor for how that degree of wealth can warp a person, as we see with our President.

And in an age of extreme income inequality, maybe it’s important for history to have a document that shows this lifestyle for posterity? (Even if it’s fiction.)

There are many ways to present a narrative, though, and it’s equally important to understand the other side: the emergent street class in America.

In this column, we’ve discussed California shanty towns long before some in the mainstream media, and I’ve previously shown books by Anthony Hernandez, Joshua Dudley Greer, and Scot Sothern that depict elements of Post-Great-Recession American street living.

Last year, we also published Cecilia Borgenstam’s pictures of the artifacts of homeless life from Golden Gate Park in San Francisco.

But in the photo world, (as I’ve also written,) the subject has been contentious recently, with some suggesting that no one should ever photograph the homeless, without themselves being homeless.

I can see how it’s an endpoint philosophically, and certainly with the help of non-profit organizations, some homeless people can undoubtedly take pictures, and be supported to have them printed or exhibited.

To show the world, from the inside.

But honestly, if you’re living on the street, survival is your primary concern, not documenting your condition for history.

And from my art training at Pratt, I’ve never believed in the insider-only rule. Outside of the vilest racism, or child pornography, I think that artists should be allowed to explore anything they want, and then have the resulting work judged on merit.

I think male novelists should be allowed to write deep female characters, and African-American film-makers can direct Asian-American actors.

So after all that build-up, (a lot, I know,) for our first column of 2020, we’re going to look at “The Unwanted” an impressive book by Thilde Jensen, by LENA Publications, which turned up in the mail last year.

While I’ll admit that Ms. Jensen did give me a heads up about the subject matter when we corresponded, with my crazy #2019, I forgot what the book was about by the time I opened it.

So I was able to create an experience without preconceptions.

The thick cover, in yellow and purple, with a cut-out featuring a person sleeping in the street, with red pants, is jarring. As are the opening images of an underpass, and of a bearded white man sleeping on cardboard palettes, with his head propped against a brown, brick wall.

Truth moment: these pictures are bleak. And there are many, many of them.

In my mind, when I first connected the book’s size to its contents, I realized this was going to be a long, unpleasant ride, even if it was to be graceful.

Given Ms. Jensen’s artistry, the work is compelling, and I did continue to turn the pages without skipping. I wanted to take my medicine, so to speak, as the book feels like it was meant for posterity.

The locations change, though all relevant text is reserved for the end, so there’s some guessing at first. There was East Coast landscape, for sure, and I thought I recognized Las Vegas, and then New Mexico. (The end notes confirmed it was Gallup, which we saw last year in Cable Hoover’s project, “From Gallup.”)

There are pictures of so many broken people, living day to day. But unlike our fictional billionaires, these humans have as close to nothing as possible.

We’re not told where we are until the end, when the notes confirm NM and NV, and that the pictures were also made in Syracuse and New Orleans.

The notes also suggest that Ms Jensen received both Light Work and Guggenheim fellowships, which would mean this project has been blessed by the heights of the art world too.

In Gerry Badger’s essay, we learn that Thilde Jensen, (who herself writes of having suffered deeply,) was afflicted with an Environmental Illness, highly allergic, and was forced to live in a tent in the woods for two years, on a respirator.

She photographed that culture as an insider in a previous project, and brought that capacity for empathy to her coverage of America’s homeless, who often suffer from mental illness and/or addiction.

We also read, at the close, that 20% of the book’s profits will be given to charity.

As I once reported here long ago, the Library of Congress collects photography around themes. If I were in charge there, (which I’m not,) I’d be acquiring this project, along with some of the others I mentioned earlier, because I think this period in American history will need to be faced, down the line.

The last time income inequality was this bad, it led to the Progressive era, and the breakup of big monopolies. President Teddy Roosevelt, (admittedly Upper Class and racist,) became the trust-buster extraordinaire.

This time around, we’ve got Trump.

So who the hell knows what’s going to happen?

Bottom Line: Powerful, scathing look at homelessness in America

To purchase “The Unwanted,” click here

If you’d like to submit a book for potential review, please email me directly at We are interested in presenting books from as wide a range of perspectives as possible.

The Art of the Personal Project: Zach Anderson (repeat)

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Zach Anderson

Bobbi Wendt has been consulting with Photographer /Director Zach Anderson for several years and they collaborated on a personal project using Bobbi’s oversized vintage flag.  Bobbi mailed Zach her flag and suggested that he pack it with his gear so when an opportunity presented, he could make photos utilizing this beautiful prop so we could use the images to promote Voter Registration and Voting in future elections…everything from City Council to President.

Bobbi came up with the headline  “Vote like your life depends on it.  Because it does.”

John Kehe designed the layouts for the social media campaign and the project continues to evolve.

Everybody please make sure you’re registered and Vote.  A thriving Democracy requires the participation of We the People.


To make sure you are registered to vote, click here

Or if you need to register, click here


To see more of Zach’s work, click here.

Zach Anderson is represented by Candace Gelman Associates.


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.


The Art of the Personal Project: Leah Stauffer 

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Leah Stauffer

It was an offer almost too good to be true, but when the doors opened, they discovered it was real: a photo session in a festive setting with a team of pros behind the lens.

For Delisha Dickerson and her sons, and every family that comes to The Christmas Studio, the offer of a holiday photo came without a price tag.

Twelve-year-old Breanna Layne came with her mom and sister Kaylee.

“I’ve dreamed of doing this but it’s never really happened, and now my dream came true,” Breanna said.

Her mom, Brandy Layne, is a caretaker who seldom has the chance to be cared for. Brandy said she would never be able to pay out of pocket for the photo shoot on a limited budget. Before today, Brandy had only selfies of her family.

Photographer Leah Stauffer dreamed up the idea.

“I’ve come across a lot of families throughout the years that ask for like, ‘Hey can I have that photo? That’s the only good family professional photo we have.’ And I just started thinking about those families,” Stauffer said.

So she put out a call for help, everyone she asked said “yes” and then she let the community know.

“When I started doing this, I was worried that no families would show up. And someone told me, ‘Leah, if one family shows up, that’s all that matters,'” Stauffer said.

She needn’t have worried. They hoped for 40 families, and 87 signed up. Each one got the star treatment, including hair and makeup, and a holiday photo.

For Brandy and her girls, it was just what they needed.

“We’re just kind of starting over but we’re getting there. This is a good start,” Brandy said.

It’s a moment captured forever – and a gift for which there is no price.

These are TV screen grabs from CBS This Morning.


To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.


This Week in Photography: A Secret Chapel Under London

- - From The Field


Part 1: Words of Wisdom

Man plans, God laughs.

It’s an old saying, sure, but that doesn’t make it any less true.

I’m 45 now, and that qualifies as middle-aged. (Which means I’ve accrued enough life experience to know a thing or two about human nature, and its foibles.)

Furthermore, without ever intending to, I’ve become an opinion columnist, a political pundit, and a travel writer, in addition to being deeply versed in photography and art.

As I’ve been writing weekly here for so long, in a way, I’ve grown into a more mature, wiser, successful person during the course of this continuing narrative.

I’ve learned so much about the world, through the photographs I’ve viewed at festivals, the books people have sent along, and the trips I’ve taken to most of the great cities in America.

And yet, despite all that, some mistakes, I continue to make.

In particular, I still haven’t accepted that setting a deadline in life when things will get calmer, or easier, or better, never seems to work out well.

That idea, that we can externalize the process of getting that extra bit happier, or more rested, that we can outsource it to some future magical time, is a fool’s errand.

(Which makes me a fool, I know. So much for our reliable, omniscient narrator.)

This year, #2019, has been the most exciting, challenging and exhausting year of my professional life. I ping-ponged around the US, (and even the globe,) and you went along for the ride.

Thanks to my awesome, open-minded editor Rob, we took this column to new places, including straight travel reporting, restaurant reviews, and even film criticism.

Then I produced our Antidote retreats, had a huge museum show, co-designed my book, and ran my first crowd-funding campaign, all while full-time parenting, being a good husband, and volunteering at my children’s’ school.

So I should have known better than to say things like, “As soon as that Kickstarter campaign is over, I’ll get a chance to rest. Once we get to December 7th, things will be easier. I’ll finally have that mythical chance to recharge.”

(Like I said, that kind of thinking never seems to work out the way we’d hope.)

In this case, my daughter got super-sick, so we ended up at the hospital, and she had to be connected to an oxygen tank for nearly a week, because she couldn’t breathe properly.

I became her full-time caretaker during the day, and between that experience, the extra trips to the doctors, and the added medical expenses, my stress level shot through the roof.

All during the week I’d “planned” to chill out.

To be clear, most of the things I poured myself into this year were great, and I’m not trying to complain.

Rather, I want to do you a solid, and suggest that in the coming year, (with all the guaranteed political strife,) you invest in yourself a bit, in particular with self-care.

I know it can seem like a bougie concept, or perhaps New Age, but the truth is, if you don’t take care of yourself, who will? Exercise, classes, new hobbies, travel, walking, cooking, getting together with friends, making art, building community, all these things make us healthier on an on-going basis.

Just this morning, when I almost lost my shit after one extra unexpected stressor, I made a drawing, and called my best friends.

(And I’m writing, so of course my mood has improved.)

Even now, I’ve closed my eyes, and am imagining the calmest place I can think of.

I’m typing with my fucking eyes closed, all so I can conjure visions of the secret chapel at the far end of the crypt.

Say what now?


Part 2: Meet me at the London

Back in the day, I used to have a year-end column about the best work I saw that I hadn’t already written about yet. (I did it for years.)

Instead, I’m going to tell you about the best place I visited this year that I haven’t already written about yet.

After 5 London articles this summer, I hit the wall, and never got around to telling you about St. Brides of Fleet Street, the journalist’s church in London.

On my last day in town, my friend Richard Bram, after a brilliant fish and chips lunch in Limehouse, told me that if I wanted to see the oldest part of the city, (so much had been destroyed,) that Fleet Street was the place to go.


And while it was unintentional that I found it, after a long wander past St Paul’s cathedral, where I heard the bells tolling like a mad hatter, I soon realized I was in the vicinity of Richard’s recommendation.


Just a touch more wandering, and I found St, Brides. (What American isn’t a sucker for an old church, right?)

When I saw stairs heading down, I followed them.

Down into the crypt.
Down into the bowels of the city.

Down into the heart of European history.

(There was signage all around, explaining why the place was famous, and properly ancient, so you can read a bit about it in the photos.)

I walked past head stones, a coffin, and walls built in different centuries. It was quiet, and obviously creepy, but still, I followed the path, deeper underground.


Deeper and deeper.

What would I find?

I’d be lying if I told you I thought such a place existed.

The tiny chapel, when I found it, seemed like a modernist art installation, or the private altar of a stylish Billionaire in Miami Beach.

Anything but what it was; properly Christian, hidden behind ghosts and spirits, buried under one of the oldest cities in the world.

The white walls, the glowing green, the sound of silence.


I sat down on a cushioned bench, and didn’t move.


If teleportation existed, I’d go there right now. (No doubt.)

I prayed for the journalists out there, for the truth tellers, risking their lives to report on power. And I meditated, reveling in my favorite-new-secret-place.

So listen up, people.

If you can, go there.
If you go, you will thank me.

(I guarantee it.)

Even now, just thinking about it, I feel warm and fuzzy.

So as these will be my last words to you in this crazy #2019, (I’ll be off next week,) I wanted to say thank you for reading along this year.

For following my journey, and for all the kind words so many of you have passed along this year too.

We appreciate you!

Hope you have a lovely Holiday season!

The Art of the Personal Project: Kate Warren

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Kate Warren

American Witches began as a project examining spiritually for the Washington Post Magazine. Deeply reported over the course of a month, photographer and writer Kate Warren set out to examine contemporary witchcraft. Ancient magick and witchcraft practices are experiencing a mainstream resurgence in response to the gender reckoning occurring in American culture. Contemporary witchcraft is intersectional: magick is most commonly practiced by women, people of color, poor communities, and queer people, all of whom have been disempowered by traditional patriarchal religion. From hoodoo practitioners to Amazonian plant medicine tribe to herbalists to vodou priestesses, there are all types of witches practicing across America. Rooted in a spiritual connection to the natural world, witchcraft allows them to connect to their intuition and ancestors, manifest their desires and protect themselves. By showing the breadth and normalcy American witchcraft, practices become demystified, opening a path for greater understanding of these folk spiritual traditions.


To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.


The Daily Edit: Anthony Smith

- - The Daily Edit

Anthony Smith

Heidi: How much did you shoot for Bike while you were the Photo Director?
Anthony: A big part of my workflow while I was Photo Director was studio work actually. In each issue of Bike Magazine, a fairly large percentage of the pages are gear coverage, and I would shoot all the studio images for those pages. With 8 issues per year, it was a pretty substantial workload, but in a way, it put me in a fortunate position to be selective with the editorial pieces that I shot.

How did being a photographer inform your editing?
Being both a photographer and a mountain biker was paramount to being an effective editor for Bike. Understanding the moments that are going to tell an authentic story was an incredibly important part of Bike’s success over the years.

Do you find it easier to edit your own work?
It’s incredibly difficult to edit my own work. It can be really hard to look at images objectively if there were challenges to capturing them. Perhaps an athlete is battling a trick, or your battling weather, light, or just can’t find that magic angle. When you get the image it’s hard not to let the journey of making the photo influence your perception of its worth. It’s much easier to look at a contributor’s work and make those tough decisions I find.

What do you miss about the office life?
I miss the collaboration the most. Working with the team at Bike was the most satisfying creative time in my career. Everyone on the team had so much to offer to our creative process, and when we nailed it on a piece, that feeling was hard to beat.

Being on my own and out of the office has given me more time to focus on my creative process. I’m able to shoot work outside of my comfort zone and see how those explorations inform my work.

What do you think photo editors could do better when working with photographers?
It’s always been really rewarding when I feel as though I’m being asked to look past the obvious and capture images that will challenge the audience. Knowing that the easy image won’t cut it and that they trust you and the audience to engage the images on a deeper level. That relationship and trust is key to creating meaningful work.

The Daily Promo – Lauren Pusateri

- - The Daily Promo

Lauren Pusateri

Who printed it?
Paper Chase Press. I fell in love with their folded tabloid posters (thanks to your feed) and knew that’s the route I wanted to go. I liked the folded poster because it allowed a lot of real estate for images but folded up to a size that wouldn’t be obnoxious for the recipient to keep on file (and wouldn’t be a headache for me to mail). I like that the posters lend themselves to be designed as cohesive spreads — this allowed for spread 1 to be a mix of work and spread 2 to focus on one project specifically.

Who designed it?
Shelby Maggart, we connected a couple of years ago on a job and since then, we’ve had many opportunities to work together for various clients. This was our first time working on something just for me. I trust her eye and I love the way her brain works. I knew her background in packaging design would be a boon with these posters. I left the image selection up to her but curated the images I wanted her to pick from.

Tell me about the images?
If you’re like me when you’re busy fulfilling client-driven creative you can forget to make work just for you. When 2018 came to a close I realized that 70% of what I’d shot the past two years was animal work…and yes dogs are the best and I enjoy photographing them, but I’d never intended to pigeon-hole myself into a singular specialty. So I made a goal for 2019 to carve out time to make some work for me, to make what I wanted to see — and in the process fill some holes I felt existed in my overall portfolio.

All the images in my promo came from personal projects I shot between March-August 2019 with all-female teams. I challenged myself to create new work in areas I hadn’t played in for a while (kids, fitness, food). I sought out local female-owned small businesses and female creative talent to collaborate with so that the work I was making would have additional use outside of just being portfolio images for myself.

How many did you make?

How many times a year do you send out promos?
Up until this fall, I’d never created any kind of promo for my work. I learned a lot through this first promo experience and the process overall feels less daunting now. I’m *hoping* to send out promos twice a year going forward.

Do you think printed promos are effective for marketing your work?
Totally. It’s a way to further communicate your vibe/what you’re all about and show people what you have to say. I feel that having a tangible representation of your work has more shelf-life than an email campaign or social media.

The Best Work I Saw at the Filter Photo Festival: Part 3


Part 1: The Intro

Hi there, everybody.

How are you?

Now that Thanksgiving is behind us, and Christmas will be here before you know it, most people are ready to wind down a bit.

To slow the pace, bitch about the weather, fantasize about being on a warm beach somewhere, and then begin to plan for 2020.

(You know it’s true.)

Honestly, my ass would have been in coasting mode weeks ago, if it hadn’t been for the (now successful) Kickstarter campaign for my upcoming book, “Extinction Party.”

As for the cold and the gray, I spent the better part of Saturday plotting and planning to drive to a clean, beautiful beach, where we could swim in the warm water, and feel free.

I searched and searched, finally settling on South Padre Island in Texas, on the Gulf Coast next to Mexico, before realizing that a 16 hour drive each way would wash off any bliss imparted by the serene salt water.

(Staycation #2019 instead.)

As for the planning, I think right around now, people begin to look at the calendar in earnest, visualizing the trips they might take in 2020.

One year ends, the next begins.

I know it’s a big lede, but I was building to a point, which is that people often ask me which photo festival they should attend, or which ones are the best?

It happened twice in the past week, and once was a public query on Twitter.

Thomas Patterson, a photographer and writer for PDN, asked me and a few others the following:


As I’m currently in the middle of my series on the Best Work I saw at the Filter Photo Festival, and have said many times that Filter does it right, it seemed like a great way to answer the questions for you ahead of time, in case it helps you book out next year.

So let’s get to it.


Part 2: Which Festival is Best?

I’m going to cut to the chase, and let you down, simultaneously.

There is no “best” festival, though of course I might have a personal favorite.

There are now so many options, in almost every major city, that I think a photographer can base his or her decision on a number of factors. And I will say this, there are several annual festivals that I think are at the top of the heap, and I name-check them all the time.

Filter Photo Festival in Chicago.
PhotoNOLA in New Orleans.
Medium Photo Festival in San Diego.

All three have different strengths, but few weaknesses, and all share some common strategies, with respect to wraparound programming.

I’ve already written that I know the staff at each place, and think they’re amazing people. The three cities are beautiful tourist destinations, with superb leisure activities and incredible food.

Each of the three features lectures, exhibitions, parties, keynote speakers, partnerships with important local museums, and are run by artist-driven non-profit organizations.

They’ve had stability in leadership and staff, and take place in excellent venues, where they remain each year.

(Cohesion and teamwork are important.)

Basically, I’d vouch for all three festivals, strongly. They’re different of course, as Filter has the massive-city-blue-collar vibe, New Orleans is a party-forward city, and Medium is a bit smaller and homier, set in a poolside, SoCal hipster hotel.

I’ve been on gallery tours in both Chicago and New Orleans before, and Medium now does one in Tijuana.

You will get your money’s worth in each place, and that money is going to support a non-profit that gives back massively to its local community.

As to the biennial festivals, I had a good experience at Photolucida in Portland, which I chronicled here this year, and it too has great relationships with its local city. (And amazing food, music, and legal reefer.)

FotoFest, which is coming up this March, is the oldest American portfolio review festival, and I made two of my best friends in the world while attending. (In 2012 and 2016.)

Ironically, though, I think it’s the least social of the festivals I’ve gone to. I love Houston, but the downtown business district, (where FotoFest is held,) is not super-lively in the evenings, and while it’s a great city in which to have a car, parking downtown is expensive.

FotoFest a place to get business done, as you’ll have approximately 20 portfolio reviews, and I know colleagues who go for two sessions each year, as they always make enough money to justify it.

So there’s my two cents.

And just to reiterate, in my copious experience, it’s the partying, the social experiences, the eating and drinking, that really brings people together.

(It’s not an accident, as human beings like working with people they know and like.)

If you get out there, invest the time in broadening your network and making new friends, it will have a positive impact on your life in so many ways.

And with that, we’ll move on to the final piece of today’s puzzle: more of the Best Work I Saw at the Filter Photo Festival in September.

As usual, the artists are in no particular order.


Part 3: The Photographers

Sometimes, a project just jumps off the table at you, often due to technical prowess. And as a teacher and a critic, I typically recommend artists make work about what they’re expert in, or something they’re so curious about that the art practice itself makes them an expert.

With Christoper Barrett, it was an interesting confluence, as he works as a professional architectural photographer in Chicago, and chose an art project that allowed him to put those skills to use.

He began taking walks around his neighborhood, photographing the mishmash of local architectural styles. At the same time, he created a tense, boxed in, claustrophobic view of emo Americana.

The series feels like a snapshot of an empire in Decline, devoid of color. And the formal constructions, super sharpness, and solid tonal range make for a powerful group of pictures.

Speaking of expertise, Colleen Woolpert must have found it strange to tell me her story, given the massive coincidence we shared. She described a rare eye condition called strabismus, in which vision and depth perception can be severely impaired.

Colleen is a twin, and her sister has it, but she does not. (The coincidence is my son has strabismus, and after nearly 10 years of treatment, one surgery, and some strong eye-glasses, he sees really well.)

Apparently, Colleen wanted to help her sister, (as the impairment was believed to be permanent if not fixed in childhood, ) so she built a stereoscopic device to help her sister improve her vision, and it worked!

Then she patented it, and now it’s in pubic use.

You can’t make this shit up!

Her art project uses the stereoscope to depict images of Colleen and her sister, where they blend together into one person. Radical stuff!

Next, we have Mitch Eckert, who’s a professor at Louisville University in Kentucky. I always ask photographers about their background, and then dispense advice accordingly.

Mitch told me he was trained up, and that he thought his work was ready to go, so I was prepared to be a tough critic. Thankfully, I found his work to be cool and a bit exciting.

Normally, I think zoos, aquariums, botanical gardens and museums are too easy as subjects, but Mitch brought a hyper-real compression of space to the game.

His plants, trapped behind glass, sweating, breathing, pushing up against the see-through constraints, feel very compelling as environmental pieces in #2019.

Ruth Adams and I had an editing session, as we discussed how to create solid through-lines, or connection points, via subject matter and style.

Ruth had been shooting in Berlin, and what she first described as being about Jewish cemeteries quickly expanded to include other religions as well, and other cities.

I zeroed in on the images that felt most connected to each other, and encouraged her to keep things tight and make more work. As with Christoper’s project, the tonal range here really is impressive.

Anastasia Davis, in from Pittsburgh, let me know she had studied with good people, and was connected in her community. She also said that she used her work to cope with, or process, her history of panic disorder and depression, which is of course one of art’s highest and best uses.

Anastasia showed me two groups of photographs, both of which were meant to conjure a different emotional experience. And as the images are made separately, and then edited together, it does share much with poetry, vibe-wise.

Really lovely stuff.


Last, but not least, we have James Kuan, whose work caught my eye at the portfolio walk at Filter.

I always make sure to do a quick visit at a festival’s portfolio walk, (always,) because I ALWAYS find cool stuff to show you from people I would not otherwise meet.

In this case, I learned that James is a surgeon based in Seattle, and has studied at PCNW.

This project, about identity, is all about cutting and pasting. Slicing and replacing.

Cool stuff, and I’m sure you’ll like it.

See you next week!