In this business, it is crucial to make sure you are keeping up with the agencies to market to and get on their radar. When a former co-worker asked his FB connections, which is largely top creative people, for the top agencies to watch and up and coming agencies, I knew it was a list I wanted to research for my clients. My clients receive weekly/bi-monthly articles about recently awarded accounts (brands) to an agency. They also receive articles of importance in this business and a marketing booklet on how to find these agencies and their email.
I have always said that our marketing should be done as it was before we had computers but now with the luxury of computers. Yes, many years ago you had to read the trades to see what was happening in advertising. As an art buyer, it was those people who had read the trades and called to discuss actual accounts we worked on that got my attention. Today many people rely on companies to do the research but it is important to do it yourself or supplement their information.
Here is a partial list of the agencies mentioned to get you motivated to do your research and get noticed. In your marketing, it is a personalized email complimenting them on the work they feature on their site or an article in their news section. Google agency’s name to see if they have been featured in an article or an award show. It is crucial that you stand out above your competition. The previous article on branding (http://aphotoeditor.com/2019/02/27/branding-and-why-it-matters/) that was featured last week can help you as well. If it is an agency you really admire, then check back on the agency to see what they post, and if you like something new they post, then mention it to them to keep on their radar. We are in sales while being artists so it is important to get in front of the people who can hire you.
McKee Wallwork & Company Albuquerque, NM *
Fact & Fiction Boulder, CO
Wond3r company Houston
Mekanism San Francisco
Heartbeat New York, NY (Ad Age- best place to work)
Joan New York
Preacher Austin, TX *
Cayenne Creative Birmingham, AL
Baker St. Advertising San Francisco
Tom, Dick & Harry Chicago, IL
Human Boulder, CO
Chemistry Atlanta, GA & Pittsburgh, PA
Battery Los Angeles *
Johanes Leonardo New York, NY
*voted one of Adage’s small agency of the year
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty. Follow her at @SuzanneSease. Instagram