The Daily Promo – Jake Stangel

- - The Daily Promo

Jake Stengel

Who printed it?
We got it printed by Chromatic in beautiful, sunny Glendale, CA. 

Who designed it?
Julie Johnson designed it in collaboration with Jen Jenkins, my rep at Giant Artists. 

Who edited the images?
Jen and I edited the images together. My work is pretty wide-ranging, so we wanted to show that aforementioned range, but also keep it feeling cohesive and of one voice. The images are primarily from a campaign I shot for OpenTable last year (the main back image of the boat, as well as the top three images in the grid), the bottom left is for BMW, shot at The Whale Wins in Seattle, and the bottom right is from a Rapha lookbook in Amsterdam. We went back and forth a bit on how to simultaneously show food, environment, portraiture, and some sport, but mostly wanted to show some soul and nice colours. 

How many did you make?
Enough for all of the land (the land has 
1500 people on it).

How many times a year do you send out promos?
I try to send out a round of promos about once a year. Since Giant sends out promos to commercial clients, I stick towards personalized promos to magazine photo editors in the US and Europe, with sticky notes of English Bulldogs and Retrievers with cute handwritten phrases like “welcome to my brand!” on them. 

This particular promo also serves as a take-away card at meetings as well as a mailer in a clear cello envelope.  The size is intentional – it fits into the back pocket of a portfolio.  It’s also not as small as a traditional postcard to get lost at the bottom of a file drawer.  But not so big as to be obnoxious and take up valuable space.  Altogether, they are a cohesive presentation at portfolio shows that have become synonymous with the Giant brand.  The idea is to put a full bleed image on the front that may be more personal or fine art that someone would keep on their wall with 4-5 images on back that show your range. 
Giant also creates an annual book that comes out each Fall.  Each edition is themed, with a written introduction by Jen, and features a variety of work from each artist.

Heidi Volpe

Comments are closed.