The Daily Promo: Michael Becker

- - The Daily Promo

Michael Becker

Who printed it?
Anthony Wright at AW Litho

Tell us about your experience with AW.
Anthony was amazing to work with.  We initially wanted to do the promos as lithographs on a beautiful matte paper.  Ultimately, I felt these particular images were a bit dark for the process and media, and after a couple test runs decided to go with a digital print on a luster photo paper.  Anthony was incredibly patient and tenacious about getting it right.  Big thanks to AW Litho!

Who designed it?
Heidi Volpe! Fortunately for me the editor I work with, Lisa Thackaberry, thought you’d be a great fit to design this promo and sent you the images unbeknownst to me.  We wanted to do a tri-fold with a strong, clean design to showcase the images.   Next thing I knew, Lisa sent me your mock up which was beautiful and exactly what I had hoped for.

Who edited the images?
Lisa Thackaberry.  I initially approached Lisa 3 years ago to help me prep for the Palm Springs portfolio reviews.  We have been working together ever since.  Working with Lisa has given me a much deeper understanding about the power of the edit.  It has changed the way I shoot.

How many did you make?
We made 200 pieces for this promo.

How many times a year do you send out promos?
I’ve been doing one or two a year for the last few years, but plan on doing more this year to reflect my commissioned work and personal projects.

Heidi Volpe

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