Who printed it?
American Printing in Birmingham Alabama. I worked with Matthew Conde there. He was extremely helpful with paper stock selection and press checks to get the look and feel that I was going for and the budget I wanted to bring it in at.
Who designed it?
Suzy Weber, I’ve known Suzy for a while now and she did my logo and branding so it was a natural choice for me. I really like her aesthetic and she has always been very honest when we’ve worked together which is huge. I like working with people who tell it like it is. It’s a good working relationship.
Who edited the images?
Suzy and I both did the image edit. When we started the project I told her the basic idea and feel I wanted for the piece. I sent her 30-40 hero images and she did a 1st pass with her faves. It was spot on except for the cover image. We went back and forth on the cover image a couple of times. Then I sent her an image that I had shot the week before and we both agreed that it was the cover.
How many did you make?
This was a very targeted mailer and I only ran 750.
How many times a year do you send out promos?
I do 2 printed pieces a year typically and I supplement that with a monthly email blast with new work. But I think printed pieces have so much more impact so I’m going to up it to 3 printed pieces this coming year.
How did this idea with text come about?
My original thought on the promo didn’t involve any text other than contact info. Suzy came up with the idea to give short captions that added a little backstory, or feeling to the images. I loved the idea but I’m not the best writer so I was a bit nervous about having to put something down on paper. After a lot of thought I just started writing some stories about the images that were in the piece or about the actual shoots and with a little editing from Suzy it turned into an element that I was very happy with and I think added some personality to the promo.