The Daily Promo: Keith Barraclough

- - The Daily Promo

Keith Barraclough

Sample from the deck of The Redhead Playing cards The Redhead Project The Redhead Project The Redhead Project The Redhead Project The Redhead Project The Redhead Project
Who printed it?

A company out of Arlington, Texas called Liberty Playing Cards

Who designed it?

I designed the deck, using Liberty’s Adobe Illustrator-compatible playing card template.

Who edited the images?

My studio manager and I did an initial edit of the images (at the time the decks were produced, I’d photographed 75 redheads) and then I asked Maria Ragusa-Burfield, President of Alt-Pick, to weigh in.

How many did you make?

We ordered 250 packs.  Each pack contains a lead card describing The Redhead Project’s concept and features 54 different redheads’ portraits on the faces of 52 playing cards and two jokers. The backs of the cards feature a collage of 12 different portraits (all of which are featured in the deck).

How many times a year do you send out promos?

I have six email promos and six postcard promos scheduled for 2015. Many will be images from the Redhead series. The playing cards are being used as leave-behinds at portfolio showings and networking events.

Are you a card shark? Why the cards?

No, I’m not. The deck of cards idea came up while my studio manager and I were brainstorming ideas for showcasing and promoting my work on the project to prospective advertising and editorial clients.  We were immediately taken with the idea as a promotional tool.  It’s a tactile, novel, functional, and fun way to highlight 54 portraits from the project.

Where did your affinity for redheads come from?

The initial concept for The Redhead Project actually came to me during a corporate shoot while processing images of an executive who had red hair and piercing blue eyes. I was struck by the contrast of his features against the white Oxford he was wearing and the light seamless backdrop and thought that a series of redheads wearing white against a white seamless would make an interesting personal project.

Since I didn’t know any redheads, I initially relied on word of mouth to enlist participants. We hosted a Redhead Project launch party in July 2013 where we displayed images of the initial 10 redheads photographed, served red hors d’oeuvres and drinks, and invited creative professionals and friends to invite their favorite redheads to find out more about the project.

The scope, concept and reach of the Redhead Project have evolved since the early days of the project and social media (especially Instagram – @projectredhead) has really propelled interest.  All subjects still wear white—like the executive that unwittingly inspired this all—but I also have subjects bring their favorite clothes, accessories and props that reflect their personalities and style, and each shoot is a collaborative process.

Heidi Volpe

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