they see photography as a communication tool. Like words. A language to interpret. While professionals certainly do not ignore photography as a communication tool, they also see it as a product . The finality of a photograph, for a pro, is to sell it. The finality of a photograph, for a tech company, it to generate more. What they sell is a continuous, uninterrupted stream. They do not care about individual images, they care about scale. A photograph is only as good as it effect on other users.