PDN/Nielsen launched a new magazine called PIX and Jezebel immediately picked up on the excessively girly and fluffy content in a post titled “Finally, Lady Photojournalists Get Their Own Photo Ladymag Full of Lady Stereotypes”:
- “Smudge-proof makeup tips for long days behind the camera”
- “Seasonal Flats: these flats will keep your feet covered, comfortable and cute while you’re on photo shoots”
- “Step-by-Step: create these beautiful lanterns for your studio”
- “Beauty Dish: New Jersey-based wedding photographer dishes about her camera-ready style”
- “Photographing Newborns: A unique kind of labor”
- “Couples at work, couples at home”
- “In mint-condition: stay on trend with these green accessories”
- “Lens Flare: Photography inspired accessories”
- “Luminous Lenses: Shoot in style with these designer lens protection wraps”
- “Hanging Tough: These camera straps are stylish yet tough just like you”
Nielsen issued a statement basically saying that they mistakenly used Photo District News in the sender line when the email went out and that this new magazine has nothing to do with professional photography and is geared specifically for photo enthusiasts (here).
On July 10th The Nielsen Photo Group, parent company of Photo District News, Rangefinder and other publications and photography events, introduced a new, free digital magazine edition of PIX for photo enthusiasts. The content of this edition is specifically geared toward women who enjoy photography as a hobby, featuring articles and product suggestions intended to inspire women to shoot more and create better photographs.
An e-mail announcing PIX was sent to The Nielsen Photo Group’s entire audience including hobbyists, students, emerging and professional photographers. The e-mail introducing PIX mistakenly had the name Photo District News in the sender line.
It seems a little incongruous for a company that wants to be all about professional photography to get in the business of supporting photo enthusiasts and specifically going after the “Mom’s With A Camera” group. But, I guess that’s what happens when you have a corporate mother ship hovering over you.
Personally, I think it’s fine if Nielsen sees an opportunity to make money off the emerging category of MWAC’s I would just expect other titles in the family that think it’s BS to stand up and say so. A little mocking from the Pros is a good thing.