The Daily Edit – Tuesday
7.5.11

GQ Magazine

Creative Director: Fred Woodward

Director of Photography: Dora Somosi

Photographer: Ture Lillegraven

Heidi: Was it hard to control the roosters? Did your rent those?

Ture: As for the roosters..it was tricky to control them. I rented them and they came with two animal wranglers. They did their best to keep them in a controlled area for me…but they still moved around and added an element of spontaneity which I like. While shooting in his actual truck, I would place them in certain places…then they would roam from there. For me this really makes things interesting and allows the subject to react to their actions and my direction…and catch those moments that happen between the moments. It was a blast.

The Daily Edit: Tuesday
6.28.11

(click image to make bigger)


Fortune Magazine

Creative Director: John Korpics

Photography Director: Mia Diehl

Photographer: Rodney Smith

Prop Stylist: Renate Lindlar

Heidi: How did you create the set? Did you have that wall paper specially made?

Renate: The wall was hand made, every single $100 bill (fake theater money) was hand pasted on four foam 4 x 8 boards along with the floor boards. It took an friend who is an experienced  fashion designer and knows how to  work precisely and patiently almost 2 days.

How did you construct the dress and affix the money to get such a perfect graceful hemline?

I made the dress by covering an existing bustier with bills, mostly by hand and for the skirt part I constructed one big piece of cotton fabric  like an apron. We sewed the fake bills on ribbons  and sewed the ribbons on the apron that we then just tied over a big crinoline to give it the luscious fullness and fall.