The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Gregor Hofbauer

I’m a member of the LGBTQI+ community and attending pride marches and protests to achieve visibility for the community is a must for me. In my first few years of attending these events I expected mainly younger people being active in that matter. But, since I’m eager to look beyond the obvious, I realized that at least here in my hometown, Vienna, the group of supporters showing up at our biggest event – the „Regenbogenparade“ – is quite diverse in age. With my personal work I always like to ask the question, „Did anybody notice this?“.

So with “The Other Vienna Pride Visitors“ I dedicate my time and focus to all the “grown-ups”, who, after quite some time in their life, still find the energy to go out and respect and enjoy what the pride parade stands for.

To see more of this project, click here  (scroll down to The Other Viennese Pride Visitors)



APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

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