The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Sean Scheidt

“Time Spent” is an intimate portrayal of enduring love and familial connections through life’s uncertainties. Initially, the series aimed to document and preserve memories of the moments shared between the photographer and his grandparents. However, after his Uncle Stephen’s unexpected passing at 52, the project took on a deeper meaning, becoming a way to process and contextualize grief.

Throughout the series, highly personal encounters illuminate changing seasons of life, joyous moments, and unforeseen tragedies. As the series progresses through loss and illness, the emotional connection between the photographer and his subjects allows the audience to see these events through an intensely personal and empathetic lens.

Each photograph captures a singular moment in time, evoking a sense of vulnerability, tenderness, and honesty that invites reflection on one’s own experiences of love, loss, and resilience. Together, the images weave a touching story of family bonds, the fragility of life, and the enduring power of memories.

To see more of this project, click here


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

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