The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Today’s featured artist: Emily Hawkes
For this personal project, I collaborated with prop stylist/crafter Andrea Greco to conceptualize a retro-themed shoot for the holidays. We were inspired by a cover from a Patti Page Christmas album and started with the intention of recreating the cover with our spin. Our goal was to create something retro-inspired, but with a modern edge. From there, we thought about what other scenes might happen in this world and brought on food stylist Erika Joyce to create a fantastic 70s-era dinner party spread. We wove elements from our own childhood holiday memories through the scenes, as well as the poppy colors and vintage style I tend to gravitate towards in my work.
To see more of this project, click here
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty. Follow her at @SuzanneSease. Instagram
Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it. And that is what I do with decades of agency and in-house experience.