The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Jim Wright

ARTIST’S STATEMENT / JOURNALS

“What began some years ago as a way to explain to my family
exactly what I did for a living has turned into a lifelong project that
now involves meditation, writing, painting, photographs, clip art and
at times a “pop art” documentation of my journey through life.
Throughout the years, my journals have evolved from a way to
document past shoots into a way for me to actually document
myself on a more ethereal level. I use hints of people, place and
things to remind myself of the many courses and adventures that I’ve
not only taken in my career but more importantly my life. I like to
refer to many of the pages as “visual streams of consciousness”
based upon mood and emotion. Some of the written vignettes are
based in truth some in fiction. It is then left to the viewer to decide
which they believe. The painting, mixed media and graphics derive
from my love all things in an artist realm. I really enjoying editing and
rearranging graphics in order to send a new message. And of
course, the photographs which are my true passion are a
culmination of all of the previously mentioned elements.”
-Jim Wright
6/30/22

To see more of this project, click here

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APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

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