The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Today’s featured artist: David Black
“People are afraid to merge on freeways in Los Angeles.”
—Bret Easton Ellis
Los Angeles could be described as Surrealism in full sunlight.
The physical debris of Los Angeles—sooty palm fronds littered along crooked sidewalks, a maze of intertwined freeways, electric LED sunsets—is reminiscent of Ray Bradbury’s “city of the future.”
As a follow up to Cerro Gordo, David Black’s debut monograph from 2017, The Days Change at Night explores the paranormality of everyday life in Los Angeles. Part two of an LA trilogy, Days Change picks up where Cerro Gordo left off, evoking the early 1980s punk aesthetic projected in Alex Cox’s Repo Man—a city on edge of an existential threat.
The images present a cyclical, day-to-night narrative, using the city’s landscape as a depository of our collected dreams. These visual glitches suggest the point of view of a passenger in a fast-moving car, racing past on LA’s expansive freeway system, capturing the stark polarity of the city’s opposing forces: light and dark, commercial and artistic, micro and macro—and they fuse together to pose questions about illusion, mortality, and truth.
As Raymond Chandler famously wrote, “A city rich and vigorous and full of pride, a city lost and beaten and full of emptiness.”
To see more of this project, click here.
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty. Follow her at @SuzanneSease. Instagram
Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it. And that is what I do with decades of agency and in-house experience.