The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Jared Leeds



My wife and I struggled to get pregnant. We are lucky enough to live in a state (MA) that covers up to 6 rounds of in vitro fertilization, and we used almost all of them. On our fifth round we were ready to consider other options because of the emotional toll, but our doctor encouraged us to try again. We had very low expectations, and possibly because of that we felt less pressure. That’s when it finally worked. For my wife, the struggle was both physical and hugely emotional. I only had the emotional part to deal with. I think it was difficult for both of us to put it out there so publicly, but time has a way of softening the hard edges of difficult emotion. Plus, we ended up with two beautiful and healthy twin girls who are now 7 years old. We couldn’t be more grateful.


To see more of this project, click here.


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.


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