The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:   Kremer|Johnson


Artist Statement

There’s a grace & beauty in diving that’s impressive to witness in person. Perhaps even more impressive than that are the moments of focus, determination, and clarity in a diver’s body, mind, and expression when they’re on the board. To the human eye, dives appear fluid & graceful. Though, most consist of an immaculately choreographed progression of awkward, tense, and violent actions which, together, create the illusion of grace. We found a great deal of humanity in those isolated moments.

This series was photographed at the Rose Bowl Aquatics Center over a period of 5 visits in early 2020. The diver’s range in ability from beginner to Olympic hopefuls. Strobes were used to fill in shadows and create a more illustrated style. The Phase One IQ3 was the chosen camera for its ability to mix strobes with a 1/2000 shutter speed.

The series was recognized by American Photographer and Communication Arts Annuals.

The commercial advertising community has received the series well. We’ve received dozens of compliments and potential job inquiries.




To see more of this project, click here.


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.



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