The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Caesar Lima

 

Proving that beauty is indeed more than skin deep, Caesar Lima’s Unusual Beauty Project concentrates on models and even regular day to day individuals that have rare skin conditions, such as Congenital melanocytic nevi, or CMV, which involves visibly pigmented proliferations on the skin, and Vitiligo, discolorations on the skin caused by depigmentation.

While Lima’s lens is focused the topic on the skin conditions and unusual birthmarks, the intent is not to show them for how different they are, but rather to celebrate the beauty in the unusual.

 

To see more of this project, click here.

Instagram here

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

 

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