Heidi: How long have you been teaching editorial photography at Art Center?
LIsa: Close to 9 years
What is the main goal of this class?
I use magazines, which are a highly evolved communication format, to help students understand their own work and the content needs of their future clients – art directors, photo editors, art buyers etc. By asking them to pitch an idea and then shoot, edit, sequence and design a feature editorial layout they can see the kinds of images they need to execute a compelling story with dynamic flow from the perspective of an art director/graphic designer.
How does the headline and text get created?
I also ask them to use words in the form of headlines, sub-heads and pull quotes to give further meaning or transformation to the images they create. We also look at American magazines of the 20th century to provide historical context and contemporary international magazines to see the current explosion of creativity and changing economic basis of editorial print.
What are you observations?
The subscription/ad sales model is declining and being replaced by magazines as an extension of brand representation or passion projects by creative people drawn to the tactile expression that print magazines offer.
What have the students taught you this semester?
How kind and patient they are with adapting to online learning. I love seeing how supportive they are of each other and inspired by their intelligence, talent and thoughtfulness. I miss us sharing our final projects on paper.