Tanya Goehring

Who printed it?
Blurb, Premium

Who designed it?
My rep/photo consultant Monashee. She is a master at pairing images from different shoots to create really nice stories and layouts.

Tell me about the images.
The images chosen were a combination of still life, portraits, and lifestyle. This was the first promo I was going to be sending out, so we wanted something that gave a good overview of my capabilities and style with an emphasis on how I approach storytelling and how I move between people, places, and objects fluidly. I shoot many different genres and what weaves it all together is my style. We also wanted to infuse my creative work (seen in some of the conceptual fashion work) into the promo so it felt connected through my overall style and creative viewpoint. In this promo, we chose to focus on conveying what I can do for a client and what I bring to the table creatively.

How many did you make?
I printed 40 promos. Because I’ve never sent a print promo before, I wanted to create a more comprehensive and special promo to introduce myself to a select few clients in a more impactful way.

How many times a year do you send out promos?
This was my first ever print promo and it was ready to go out into the world just as covid hit… so you are one of the first people to actually receive it ;). I’m looking forward to sharing it with the people I had planned, however, it’s definitely a challenge when people are still working from home. It’s a bit awkward not knowing where people are and if it’s cool to send it. My plan was to send out a larger promo every 1-2 years and do smaller print promos 2 x per year. We’ll see what happens once the world turns around.

Do you think printed promos are effective for marketing your work?
I’m very hopeful they are! I love print and I feel that seeing work in print helps show a client how it would and could be used and print is definitely one way that it would be used.

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