The Art of the Personal Project: Hugh Kretschmer

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Hugh Kretschmer 

PLASTIC “WAVES”

PURPOSE: Plastic “Waves” is a chapter of my ongoing project, Mirage— a visual commentary on the effects of human behavior on our natural water systems. Each image is constructed using recycled, repurposed or rejected plastic; a foreign element that is now, unfortunately, ever-present in our natural water systems. For these examples, I used recycled garbage bags.

My intent is to engage my audience with the alluring beauty of these images. But upon closer examination a deeper awareness of their intended message is revealed; a future where bodies of water, in their purest form, may only be seen through artificial means— something like a museum diorama.

These examples are the early stages of a long and in-depth exploration of sculpture and photography. My philanthropic purpose is to benefit a nonprofit organization devoted to water conservation through proceeds generated from gallery print and book sales.

INSPIRATION: Initially influenced by Robert Longo’s Epic Wave charcoal drawings they now include Wave Photographer @raycollins artwork as inspiration.

PROCESS: The construction of the water effect starts with a recycled chipboard base that is formed and teased into the basic shape. Then repurposed pillow batting is spray mounted to the surface and shaped in a way to give the wave visual volume. An aluminum screen is the next layer and is tacked down in certain points using hot glue. On top of that, a recycled paper pulp with a binder is applied and shaped in three layers, consecutively adding more detail with each application. Lastly, two varieties of recycled garbage bags were applied to the sculpture— a black lawn bag style for the waves’ base and a thin translucent type was used to represent sea foam. The blur effect of the sea foam was captured using a combination of a long exposure, enhanced by a variable neutral density filter, and a compact electric leaf blower.

 

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

 

Suzanne Sease

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