The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Jasmin Shah

After being based in Chicago for decades, in July of 2019, I branched out and started a nomadic photography journey to pursue more of the work I love around the world. I had nine wonderful months of travel and adventures before COVID-19 changed my plans.

My story is a story of pivoting—of having a plan that needed to change but sticking with what is true to me. Like so many people, I have not had the 2020 I originally envisioned, but I am grateful to be healthy, to have generous friends, and to have found new faces to photograph and ways to experience the world around me, wherever that may be.

I have started a new project, and I’m calling it “Reintroducing America.” From 1935 to 1944, the US government-sponsored FSA program hired photographers and writers to “introduce America to Americans.” Those photos today work as a time capsule of that era. While I do not fancy myself as being at the level of those famed photographers, I do feel the need to document this strange time. We are a divided nation—there is no arguing that—but as I’ve been traveling around and talking to people, I find that even when we have completely different points of view, we are still living through this crazy time together, and we always find some way to relate. I am one person and currently sponsored by no organization, but I am going to do my best to document the many faces and stories that make up our country, one person at a time.

I love people. I love people’s stories—their joy, their pain, and the many realities of life. I will always keep telling these stories.

Eileen’s Caption: 

When planning my drive out west, I looked at campgrounds and Airbnbs between Kansas and California, and I stumbled upon an Airbnb in a ghost town in Cisco, Utah. It had no running water and looked rustic, but obviously, I was intrigued because I wanted to photograph it. I booked myself a spot.

When I arrived, I met Eileen, the visual artist who is the sole year-round resident of Cisco, Utah. She acquired the land in 2015 and has been rebuilding since then. Fun fact: Eileen is from the Milwaukee area and was living in Chicago just blocks from me before she left. But we never met until I arrived at her ghost town.

I admire Eileen, as this does not look like an easy place to live. While I was here it was over 100 degrees, and in the winter it gets really cold. But she is working to create an artist-in-residence program so others can come and be inspired. I spent some time photographing and talking with her. Then I went to my cabin and watched the sun set and the stars come out. I realized if I had another few days, I’d want to stay here too. (I included some photos of my “hotel” and the land because I really did love it.)

The best place to find the project is: here

(It is on my website but I’m in the process of changing my site so I don’t want to link to it if the direct link changes)

To support the project:


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.


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