The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Today’s featured artist: Nigel Cox
DRIFT by Nigel Cox
This ongoing series entitled DRIFT, named equally for wind blown snow and for my meandering outdoor search for subjects – not to mention a car steering technique- began in New York City in 2006.
The contrast between delicate individual snowflakes and the humbling and disabling power of a snowstorm has always fascinated me. I see vehicles becoming blanketed in snow representing that dichotomy whilst providing interesting forms, textures and color compositions.
Most of the images were shot close to my home in Brooklyn. As the cars are densely parked in that area I never have to venture more than a few blocks each time I shoot. Every vehicle provides a unique canvas but I’m often drawn to the ones with interesting colors, carefully studying every angle, seeking out elements that arrest my eye.
Snow dampens sound and for me, that tranquility, combined with bitter cold and scarcity of people, allows for a heightened level of concentration and patience. As a result, these images feel very personal and remind me of why I fell in love with photography at an early age.
To see more of this project, click here.
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty. Follow her at @SuzanneSease. Instagram
Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it. And that is what I do with decades of agency and in-house experience.