The Art of the Personal Project: Judy Doherty

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Judy Doherty

Quick Pickles is a collaborative project between myself and Publisher Cheryl Koehler, of Edible East Bay Magazine, in the SF Bay Area in California. We wanted to create an eBook that would inspire folks to make beautiful quick pickles in their kitchen. I got to work with some tempting flavor pairings, and developed recipes for many concoctions including: carrot ginger, asparagus basil, cabbage hot pepper, and garam masala cucumber.

The quick pickles “quickly” came to life in my photo studio and when we published our eBook, I blogged it to my base. The line of the email was, Pickles in Cupcakes? Maybe Just A Few, it was a metaphorical line to suggest we were really creative and maybe you could use them in your cupcakes. This line came from my favorite children’s book of all times, Warthogs in the Kitchen. This book taught math and generated an interest in cooking by having sloppy fun with warthogs in a kitchen.

Well, I received thousands of hits on the blog and Instagram post and dozens of requests for a recipe for pickles in cupcakes came into my inbox!

So, I delved into my past as a pastry chef for Hyatt, remembering that I used to make a red velvet cake with beets instead of food color. So pickled beets were a natural for a red velvet cupcake and it was a whole lot of fun to make, too! It turns out that they pair well with rich butter, fluffy cake, and cream cheese frosting. And the color is a deep ruby chocolate.

 

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

 

Suzanne Sease

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