The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Robin O’Neill

I am compelled to create images of people who are making the world a better place. During the global state of emergency and the mandate for self-isolation and distancing, I couldn’t help but turn my heart to the people still working to provide our essential services.

Trying to balance my own responsibility for social distance with my desire to give faces to the people still risking infection to care for the rest of us, I began to bring my camera along on my necessary outings. From a safe distance I took portraits of front-line workers at the grocery store, and at our community mail and waste depots. I have since extended the project to include other professionals who aren’t in my direct path, including medical workers and hospital janitorial staff. I plan to continue capturing these portraits of the unsung heroes of this unprecedented time.

Thank you to Arc’teryx for offering jackets as appreciation to some of the people I have captured and for sharing my images in their global campaign.

To see more of this project, click here.

Robin O’Neill is an outdoor lifestyle and action photographer based in Whistler, British Columbia. Her editorial and social documentary backgrounds have helped Robin develop a unique view into the wild landscapes and wilder personalities that surround her. By translating her passion for outdoor adventures into exciting visual stories and dramatic imagery, she has found success in working with many reputable outdoor brands, as well as winning the Whistler Deep Winter and Deep Summer Photo Showdowns, People’s Choice at WSSF 2019, and a finalist at Red Bull Illume 2019. Robin’s insatiable curiosity and addiction to mountain life have perfectly combined to ensure ongoing grand adventures and a growing portfolio of outstanding images captured in the wild outdoors.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.


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